APPLICATION OF SCIENCE

Hawera Star, Volume LIII, 12 March 1934, Page 7

APPLICATION OF SCIENCE

DAIRY INDUSTRY RESEARCH ADVICE TO N.Z. FARMERS VIEWS OF ENGLISH VISITOR, DANISH PRODUCE COMPARED. {By Telegraph—Vresa Association.! CHRISTCHURCH, March 12 A candid statement stressing the need for improvement m the Dominion dairy produce if the Home market is to be captured, was made in an interview b’’Mr T. H. Reading, of V atford, England, and a former director of the Mapole Dairy Company, controlling a Thousand -shops. Mr Reading who was a passenger on the Mataroa, said that at present in England tliea-e was a decided preference for Danish. d£ He could°not state definitely what was wrong with our. butter except that Danish seemed fresher and the people liked it. In some parts the pe.ople would not touch butter. Re 0 *iurdiiiNfew XciiliiiicL clicks*?' . Reading said there was something very definitelv wrong. It was often of a soapy nature and had little attraction to the British buyer compared with c-heddar and other English cheese. He thought a- considerable improvement could be made in t-lie New Zealand product- if the manufacture were more scientifically considered. Some years a cr o Danish cheese had been in a similar position and had found no sale whatever. Realising the need for improvement- the Danish manufacturers established large technical departments and as a result Danish cheese had been greatly improved and was now meetin <r a good export market. Another important factor having an effect on the preference for Danish butter was that the English importers could make annual contracts with Danish factories for fresh butter, while only partial contracts could be made with New Zealand. During a large na rt of the year New Zealand butter had come from the refrigerators.