MARKETING BOARD

Greymouth Evening Star, 30 October 1931, Page 10

MARKETING BOARD

ALLEGED POSTER WASTE. LONDON, September 10. An appeal to Mr. Snowden to “scrap” the Empire Marketing Board was made by Mr. W. Buchanan-Taylor at the conference of the Industrial Welfare Society at Oxford yesterday. He declared that a great deal of the country’s money had been thrown away on the printing of the beautiful posters which adorn park railings and public buildings for the propaganda gospel of Empire goods. “Some time ago,” he said, “there was produced a series of highly coloured posters depicting the products of Borneo. The centre picture showed logs of teak being rolled along a river. I saw this poster exhibited in Bermondsey, Poplar, Lincoln’s Inn-fields—in a poverty-stricken district of Birmingham, and in a residential part of Manchester. How much Empire teak did that poster sell?” “I commend to Mr. Snowden the suggestion of doing away with, temporarily at least, the whole machinery of the ineffective Empire Marketing Board, my chief reason being the abominable printing waste. “If you ask me what kind of printing is the best, salesman I would unhesitatingly say the newspaper. I believe from my experience that there is less wastage in an advertisemeut with a good-class newspaper than id any other form of print’.”