CRITICS AND FACTS

Feilding Star, Volume 11, Issue 4179, 28 February 1934, Page 4

CRITICS AND FACTS

To criticise is, an easy feat. To get at facts is wisdom. On another page of today’s Star there is an article telling how effectively New Zealand butter is being spread over England’s bread. Critics have had a long innings with the assertion that there is really no- spread-ability about publicity of New Zealand’s produce in Great Britain. The letter on pa-ge 7 is- pu effectivereply. As a matter of fact, few people in-side or outside- the ■dairy industry have even the- smallest knowledge of the many complicating' factors which -enter intothe successful spreading' of our butter in England- Take the case of the- shipments. A return from the Dairy Board shows the remarkable accuracy attained and the even way in which arrivals are spread in England in comparison with the arrivals of competing' countries such as Australia. And it; has to ho remembered that while our' principal competitor, Denmark. produce® practically all the vea.r round New Zealand’s production is seasonal, with- over 50 per cent of our output being manufactured in four months, -October to- January, inclusive.’ Moreover. climatic conditions play a greater part, in our total production than in Denmark, make- - it very difficult to forecast with any degree of accuracy our ex - portable surplus. The Danish market Is at their door, only a. few hour’s steaming for their vessels, while ours is over 12.000 miles awarv. Again in New Zealand vessels are- required to visit many different ports for loading whilst Denmark has a quick and direct service. Distance, indeed, is our handicap.