YOU CAN ONLY HAVE A SLUMP

Feilding Star, Volume 8, Issue 2668, 26 August 1930, Page 6

YOU CAN ONLY HAVE A SLUMP

IF YOU MAKE IT TIME FOR ENERGETIC ADVERTISING EFFORT There is no <loubt about it that half of the ills that New Zealand is suffering iroin at .»ie present time are caused by p© >ple talking slump and deressioii. This brings about just that state which manuf act urers, retailers 61 goods are most anxious to avoid. Mr A\ . H. Dohb, A assistant General Manager of the Remington Typewriter Co.. Ltd.. England, expresses this point of view admirably: “If a universal movement and determination t-i maintain business activity wereniade, - the mesmerism of a slack period would Ik? destroyed. Ther© is not the slightest doubt that tlio incut al attitude is the principal facer in the situation. Apart from the merely material considerations, the effect is undoubtedly that when “A” stays his hand and prepares fof* a distressed period, lie checks tli© activities of “B,” and so on throughout the whole commercial community, one trade interlocking with the oth-

Mr J. H. Pork in, Advertising Man-, ager of Goodalk Backhouse and Co., Leeds. England, says: “If such a thought of slump does exist, we our•elvcs not to give too much attention to the idea. and. iu fact, try to keep our advertising and sales effort as ke.n as possible throughout the year.**

Nev er was there a time whou a progressive advertising and selling policy would yield better results in this Dominion.

There are countle. s instances ‘4 courageous advertisers .reaping the reward of sustained efforts in the “dull” times which have beset this country in former years. Pessimism is as unpatriotic as it is destruetiro of our natural prosperity.