TRIUMPH OF SPECIALISATION

Evening Star, Issue 21720, 15 May 1934, Page 4 (Supplement)

TRIUMPH OF SPECIALISATION

The firm of Mutual Furs 'Dunediu Ltd. is oue which has adopted and pursued throughout its career a consistent policy of specialisation. It pays to be consistent, as. the remarkable progress made by this firm amply demonstrates. Their specialisation is in Fur Coats, and their aim—which they are now in a position to realise in its most complete form—was to turn out stylish garments, well cut and jvell finished; at reasonable prices. Being manufacturers of fur goods, they naturally eliminate the middleman’s profit, which enables the buying public to obtain _ these goods at the lowest price possible. Jn accordance with modern principles their factory is arranged in convenient form, and covers the whole of the top of their new premises at 62 George street, Dunedin (late Miss Clough’s), so as to obtain the best from the standpoint of production, organisation,, and supervision. A goodly array of Mutual Furs’ new values will be prominently in evidence from May 14, and those interested will have an opportunity of seeing their window displays. It is an opportunity which everyone anxious to know something of modern-day organisation and to learn the latest methods of production cannot afford to miss.