"KING ROBERT THE BRUCE"

Evening Star, Issue 21720, 15 May 1934, Page 5 (Supplement)

"KING ROBERT THE BRUCE"

A TRADE NAME THAT GIRDLES THE DOMINION Among the woollen mills of New Zealand the word “ Bruce ” and the registered trade symbol, the portrait of King Robert the: Bruce, represents a record of growth and progress that has contributed, in no small degree to the dominion-wide fame of this important New Zealand manufacturing industry. One of the outstanding of this mill’s advances is its concentration upon “ satisfaction to tho customer,” and having as its mainspring such ideals of science and commerce as contribute to the well-being, of all concerned in the making and in the selling of Bruce productions, as well as the satisfaction of those actually' using them. The remarkable range of “Bruce” lines are brought on to the - market only after rigid tests have established perfection of weave and dye, thereby making possible a 'genuine guarantee of satisfactory service to retailers and public aljke. In this particular direction the ,line of men’s Bruce sox is so popular that at times it is difficult to keep pace with the ever-growing demand. And with other “Bruce” productions—cardigans, jumpers, pullovers, underwear, blankets, ' rugs, suitings,i and coatings—the ' demand is increasing all the time, and “satisfaction to the customer ” is the reason behind it all. Buyers of woollen, worsted, and knitted wear are coming round to the opinion that the line has come to sound the knell of so-called “cheap” (?) lines, made for a price, sold at a

price, and no good at any price. They realise that it is in the best interests of pocket and purpose to see that they get full value lor fhe money expended. It: is encouraging to those who manufacture quality goods, such as “ Bruce,” to know that at long last people are , awake' to the fact that foreign cheapness and economy are as far apart as tho poles. To-day “Bruce” productions stand in the forefront of branded New Zealandmado woollens, worsteds, and knitted wear, and are accepted everywhere as leaders in design, comfort, style, value, and wearing quality. But, apart from the foregoing sound argument, there is still another fact that every New * Zealander should grasp. It is this: Every shilling spent on imported goods goes out of the country and helps the prosperity of some other country—in some instances a foreign, unfriendly nation. On the other hand, when money is spent on New Zealand-made Bruce goods it helps to build up our own people’s prosperity by keeping the money in the country and creating employment. New Zealand’s future is to a great extent closely associated with the wellbeing of our manufacturing industries, and the prosperity of our sons and daughters is determined by the country’s prosperity. As long as we allow ourselves to be misled by tho bogey “ imported,” so long will we continue to flirt with the welfare of our ow r n kith and kin. During the present “ Modern New Zealand ” window displays campaign the Dunedin public will have still another opportunity of inspecting the variety of things made at the Bruce mills. The proprietors ask,that their productions be examined and compared value for value with other makes, particularly imported brands, confident tliat tho result will be in favour of “ Bruce,” the New Zealandmade article.