Page 10 Advertisements Column 1

Evening Star, Issue 18885, 9 March 1925, Page 10

ALWAYS FRESH W HEN you consider the delicate nature of the leaf of “fine” tea, you realise it would never do to handle it roughly by selling it loose as is often the practice with seconds and thirds. For this reason, “AMBER TIPS” is packed in specially prepared packets and tins that retain the original flavour with its fragrance fresh and unimpaired. The “AMBER TIPS” label guarantees the contents of the packet to be all “fine” tea. “Amber ** Tips FINE TEA—Ceylon’s Best You Need the Newspaper The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit "as a publicspirited citizen ” when he carried a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A new order has arrived. People ’read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to sav® your pounds is first to save your pennies. Advertisements to-day aw right up to the minute. They are as fresh as the news of ths world or the latest cricKct score. Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Torn to the advertisements in this paper, lust read what the merchants are offering. Notice tnc. invitations for you to do business with them. Notice how attractively the advertisements are set up and how mvitiag they are. • Business men—that is the successful ones-rknow advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. That’s the answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising Is the tonic that puts dividends in the banks. Everybody reads advertisement® to-day. Does your advertisement appear in The ‘ Evening Star /