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PROMISE OP A BRISK WEEK. Inquiries of the Dunedin shopkeepers this morning reveal a general feeling of hopefulness as to the prospects of Christmas trade. A leading draper said: “We are a little down by comparison with the returns on the same date last year, but if the weather brightens the deficiency will soon be made up.” A music-seller: “The war is not hitting us so hard as the strike did last year. Business is fairly good.” A bookselling manager; “Wo are a trifle behind our usual, hut things are improving every day, and a few hours o' bright sunshine would probably pull up our returns to normal.” Another bookseller; “So far wo are taking more money over the counter than we did last year at this time.” A jeweller: “My takings are a little behind those of a year ago, but so- little that half a day’s briskness would pull us up square. I don’t think money is scarce.” A butcher: “ I notice that some of my customers are asking for the cheaper goods, making do with ribs instead of sirloin. That, however, is the ordinary experience after every rise in price, and I see no reason to suppose that the economy will last longer than the usual three or four days Business is all right.” And so on, through a dozen similar answers. There is no reason to fear a slack time in the shops. They have shown faith in the community by providing stocks fully equal to those of previous years, and the people will be crowding the shops ere the week layout. Wo live in a peaceful and happly land, and can well afford to spend what wo are spending on war assistance and still have plenty to provide for our own necessities and a bit over for luxuries.

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Bibliographic details

CHRISTMAS SHOPPING, Evening Star, Issue 15681, 21 December 1914

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CHRISTMAS SHOPPING Evening Star, Issue 15681, 21 December 1914