UTILITY YARN
SMARTER THAN IN PEACETIME
As a result of experiments spon-sored-by the Board of Trade for the purpose of producing a utility yarn, British women will be more smartly dressed this year than many of them are in peacetime. From the yarn finally'produced materials are woven which cannot be distinguished from pure linen or real silk, crepe de chine, or wool. None of these is priced higher than 5s 6d a yard. The best frock need not exceed more than £3 in price, with the added virtue that it has double the wearing quality of a pre-war garment sold at double the ■priced:'... ■ ';■ ■■':':■ ,'■ --, ■~'•••■.; •• ■ ; V ■
The designs include checks and tartans. An interesting feature is that thousands pf yards are being reserved to help with the clothing problem when the time conies for the rehabilitation of Europe. •
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/EP19440127.2.89.2
Bibliographic details
Evening Post, Volume CXXXVII, Issue 22, 27 January 1944, Page 8
Word Count
137UTILITY YARN Evening Post, Volume CXXXVII, Issue 22, 27 January 1944, Page 8
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