MARKETING PLAN

Evening Post, Volume CXVI, Issue 25, 29 July 1933, Page 13

MARKETING PLAN

FOR THE BRITISH FARMER

""A plan, for marketing farm products in British towns and cities was put into active operation on June 12. This plan has the approval and assistance of the Ministry for Agriculture, and is only the beginning of greater things," ' states "Cymro," a national Welsh: paper. "The shires of Mon, Arfou, Meirion, and Dinbych have been divided into districts for the purpose of sending fat lambs direct from the farm to the market or . other'great markets. Each district will form groups to fully consider the requirements of the1 home market. The railway representatives have wholeheartedly'agreed to help in every way within their power. A proficient agent and superintendent has been appointed,- and the farmer, through the agent, finds the market and the price for the goods.. Provision is made for grading, inspecting, and pricing of lambs, and the farmer and public protected, the public from inferior meat, and the farmer .in his price.

■"The underlying principle of the whole plan as outlined in its 11 points is: That the British farmer shall have a greater share of his home market. It is. now clear that Britain cannot a 9 a manufacturing nation but view with alarm the shrinking of the world's markets, each nation manufacturing for itself and be-1 coming more and more a separate unit commercially, and, seeing in Japan, India, China, and other low-living standard countries a strong competitor, without seeking self-preservation-from her own soils. Nay, England and all other countries by sheer force of scientific progress coupled, with deplorable failure of a selfish commercial system, must move quickly for self defence behind : the laws of true national welfare or economic nationalism. As the United Kingdom will develop her agricultural resources for the use of her own people, as she must, so also will she $osen the . grip of the moneylender and usurer, and begin to establish peace and plenty among her people. Unemployment is the product of a glutted market, and cannot be cured by finding work. Its cure can be found only in dividing out the surplus product of labour withheld from use. It can be prevented by fixing an equilibrium between consumption and production, regulated by index figures."