A CHILLING TEST

Evening Post, Volume CXV, Issue 10, 13 January 1933, Page 6

A CHILLING TEST

The public listens to a man who^| from his position, ought to k^owl what lie is talking about., A g6o| deal has been said about creating-'al chilled beef trade by publicists whV< are not specialists, but there is a; more definite ring in Mr. P. Borth-! wick's summary of the outlook as expressed on Wednesday to a committee of the Masterton A. and P. Association. He pointed out that the British customer's preference for chilled, as indicated by prices, applies to hindquarters of beef rather than to forequarters; the "difference in prices between chilled forequajrters and' frozen forequarters is not great, and the Borthwick firm s experimental shipment consists almost solely of hindquarters. While the demonstration of the practica-, bility 6f sending chilled beef from New.Zealand to Britain is a necessary step, it will no doubt be found that it is a "first step only. The beef export trade must provide the right sort of beef if chilling is to prove a successful route to the British consumer's pocket No doubt there are many,big holdings that can produce the right kind of young beef, but it is; hardly to be expected that the ox that treadeth out the fern,- after being virtually '■ an agricultural implement in this country, will make in another country an attractive meal.