Page 15 Advertisements Column 3

Evening Post, Volume CXI, Issue 82, 8 April 1931, Page 15

Vol. 2, No. 8. JAMES SMITH LTD. Published Every Week So.much has been said recently about "meeting the times" and f JJ£ ;£y /-* {""""p dp ■■ *. *\ "price adjustments to meet the needs of the moment" that there is V P^ \ I jtM *? a danger of an impression being created that traders in general r^ ■ \ Ur'^j J c;'J had a margin of profits that justified these so-called ''adjust- f J p"*~^ \jjC.y£Jy T .ments." So far as this Great Store is concerned, we*are continuing --""ff^v 1 "y J "*/ /? '[v our age-old policy of selling our goods at a fair and reasonable it ' ll^!^4 -, 1- *'^r:TT\ s^Tf-Jr**^ rate of profit We are now able to buy many lines on a lower basis, r|* \\J\\v| * '•/'A \\ v""v^sJLi Il\ ttjLA ' /I* ' \T\ and as a consequence we are able to offer our customers lower &»»*' iAv '\ I ■'""'' a' - V NS\^-v'l\ / f^Av 1/*^* fm\ prices not as a concession, but as a normal continuance of our /wfV^: t\ '-' * X XOvIJIA I *'-^% ~'*Wm\ 850 Boys' Winter ™* ', \§^^W^^t iBBi/J? Overcoats Arrive! Knitted Frock N^ i ra^\L2l3 fIK/ffi^ No dull days for Sonny Boy in these bright IS EXOllQnilCal ! KH& T*l!l \V* V ~£ 'vj] fili^JW Tweeds and Velours. All the leading English XiFri? ' ll^M I \4l '"' ", I 1 OiZji^^Bi and N.Z. manufacturers are represented in all Fig 1, as sketched— JftilOfl Sflwfrj V"\ " ' I I iSaSLMB^^'M the leading styles, for boys from 4to 18 years. SNUG WOOLLEN SUIT Sgg^ 1M V\ -.; ;i:J Ijn ' 'JT j Featured in chocolate cashmere and ', .'. I \\ - I I IP** J I Group I—SNAPPY TWEED COAT— ideal for the X.O.S. figure. A f' j&toml* * I W-l ' f'l \m£"' ' I I - In double-breasted style and stoutly lined to jacquard jumper is shown with neut tp-'u/,:'' {HU ''ft* K/-' I I tone. Half belted back, two out pockets and collar and h.p band while pleats L'Bfeff, ~"] U•* .' fk\ > WT?*"! "I new long-pointed lapels. In blue and brown .■ are introduced on PO/1 Q/| ] I HsS* ''• •'{ / <, ■ ft fc'; I I tweed mixture. Stocked in sizes to fit boys the trim skirt. Price <*>*■" y' \ '-''' '<'' '1 //• '"\ ' o"|Xl <wKs-* 1 I 1 10/6, 11/6, 12%, isk M/ 6, 15/ 6j .16/6 . IStM'j /*'Vi^"jA\- X'; 1"1 , r.^Am graceful flared skirt and tab front. X HSjfcl"1 *! K\ !' '' ! f*'*I'l^Kl '"*'! »i Group 2—STYLISH TWEED COAT— Note the chic vestee of-cream gui-. I -gi? 'W'j '1 V,'' fl\ 'R't IJI For little men, in Fawny Brown Tweeds flaked pure at neck-line. W. fitting. «S <'^'*^' 1 /; '« 's I | 'f;« lA IJEft *1 | | in Blues. Belted backs, new long-pointed Excellent value. 39/11 t *£*~> ' At' I I I tIV I 'Is** «' 1 lapels, in double-breasted style. High-grade Price " ;; M '%„,;', > 4'\ /'' /[ ' \£' B ' \ PriCeS 7 6 /6 07/6 25% 29/6 30/6, 31/6 SMART JUMPER SUIT— I -'iSp^- ; ' 'Jj^' V ~-^JIEI -J-l^A T^mT-nTP nnijAsTT?n this crimson Jumper Suit. Novel *ymimf l'^J ia *^\^jSr V" I I Group 3—UUUisJLIi-Jitti^ii.a-L-ii'^ trimming is introduced in appliqued V■' Jl 7 \^ iff V "1 I COATS — • effect, the colouring being Lido and V^ fL*/ ' \ I' / To fit boys Ito 12 years. Several styles. In Fawn. Pleats add smartness to \i|| y \* f \ I / Greys and Browns flaked in deeper shades. the skirt. Size W. • I"*!s*/ jt& Wl*"7 One style lias half belt Prince back, and another Price t-il.l \* fctsl v\k\ belted right round. Flap pockets and pointed t**B\ Ws>- Vf\ lapels. Warm and low-priced. All Styles Exactly fYfpk W§ Pt'h Mantle Dept.—First Floor . vr^f ; -, Group 4—NAVY EEPP COATS— ; ; : ; ; ' ' 1 S€lSltK^S toS Ecostomy Booth Special Startling Values ."•ive great wear. Tailor cut, well lined and , f f | • finished. Should prove a great buy. ' > ' 111 JTIGUSC LjUICIIS- : 12, is, v, is, is, ir, isyra. • M^^^ffi^Ks^B 100 Dozen Popular ■ ■ 49/6, 51/-, 52/6, 5d./-, 55/6, 57/-, 58/6 CjH^SK Art Sllfc VCStS ] LINES! ' lFi-£ 0- ''^v^r^'; %$' ty S^HF :^^*^y {MB « delightful round-necked thriftily priced Pull size, 24 x 50. A splendid value White IV *°b *4i \- ;'/ «■ '^ 1 Eflßf /s"^^> vB Ladies' Vests. Well made in silk and Towel which we can recommend. Complete 1 I #^Ni X J W j^J^M COtt- mixtU- represent special wi^^r^ed^ds^d^ or white heading. WK' 4* al^" V PW ' W ~*~ ~ value, an^ are featured in dainty shades Usually 4/6 pair Now ->/A\ ' Jk'"^ X% "Cream and" Sky Blue. You'U be able to ALL-LINEN BORDERED TEA ' ■■■■H^jflllH M , *b I4L shades of Red and Blue. These Towel* am I^^^ ~"^^^ Oilf PnC6 Xf D made.of heavy Scotch Forfar, all pure ■ .2/1 1 ■...■:. I linen. Usually 3 for 5/3 Now 3 for Jl W J Unusual lNeccliecraii linen-finish pillow cases— ■- Values Glove and Hosiery Values that will , V this special value in Pillow Cases. 0/11 CREPE NIGHTDRESSES- Hiake US FamOUS ! Must be cleared., Now 6 fo, ; Of extra good quality, made Magyar fashion, ... with round or V necks and sleeves, hemstitched TAr»TT?C> "NTAPPA GT OVES i KS-SaSK-S .Hassyrsi'stM:, /p^ .; OurSelection - ; . ! No gte the unusually low price._ Tan, Nigger. All s lZ es. g/| | ■ AJ^g) :V>*Ul UCieCUOn I PURE LINEN D'OYLEyT- 6"11 \^^ ZZLS^^^ 0,,^, . of Wklter FabllCS " •' In white. Size 9x 9 in. In six very pleasing fancy . cu ff. In popular shades of New Brown, j-L ,f~''' fJ. • r-w-i »-|-i v . :■ designs. Each D'Oyley hemstitched ready for . Xan, Beaver and all Browns. In, all sizes. 1 C\/f. X?0?0 Li, le I rWKTTt I Qllr crochet. Special value. Aid. Price—pair IWU :^~M 1-U Wll ■ 1 dllV Price-each 12 LXDIES' PURE SILK HOSE— \. h?K$? A WHITE SUPPER CLOTHS— Perfect fit and fully fashioned; in tones of Sahara, WOOL CREPE SUPERB — 36 x36 in. The newest floral and willow Arab, Sable, Almora, Seatone. 5/11 •' 36 inches wide. Showing in smart colonM, w«i patterns are traced on these cloths and hem- _ „____ CTX v tjocT"s fM&WI. h* neat over-check design, this fabric of Ught tes-, stitched ready for crochet. Remark- O/11 LADIES PURE SILK MUbii — MMw/*& ture is ideal for frocks. Popular shades mdud* ilile value ' Price—each W I I Also fully fashioned, in all wanted sizes. These A,*»i// Lido, Wine, Cherry, Turf, Reseda, Toast, ' are excellent value; I^W/ Brown, Light Nay* Navy and Black, A/\\ umi s? S, hop, ,I a v /W/ - Very good value. Prfce-lyard t/jt Ir *— "3RV. A&P Wv J^^^\. "^ include Arab, /%^/ . (*l ri—) i«/'^ «3 #^ r"-es —" C ea°ne" /Pitf * REPP DE GHINE— . ~ *if W Cli " 1 A" •'"■*■ A/t I 7/11 /I'mJl 36 inches wide. Good medium-weight materffij \li I ' __'/ - 7w " //ll wWy' ■ with spot of fleck designs. Makes delightfnl ' IjKt/^- 'V |\ "*"/ V O / " Pa^r LL^ff frocks or costumes, and comes in shades of r~"/*\ ' I "Ts. a3>< Reseda, Lido, Nigger, Wine, Saxe, Cardinal, 1 mmß- vilr*\ j * \ * /\ I n^./ Turf> Brown ' Lisht Navy» Navy and 4/^ Jpll^l Ml K Vy^n mi//'i-i Hosieiy^GloveDeptf" illc^r^Sw? U^i^rll JJ^iiwMwS^TO^/ >s Years Since Smart Goats Y^SBBBBHSDNHP **f 1 * 9 l f * *^* *" '•'^j ' These illustrations show how perfect chic may be obtained at a ininunun t j( «!' I*l / V*^ • of expense, and are typical of the »tyle» and values of the coats we are ".' . 4hEE9H|BIwA I ■■ m itgt 1 / »}* ** •**** I showing for the new season. Call and inspect them. 'TOHflffiJjTO §£** W&kl !*'%£> Fig. 4, as sketched— ,j Fig. -5, as sketched—NlGGEß, _ ifflniD gfe-j M^ll / */ '% -"^I DISTINCTIVE COAT— BROWN VELOUR COAT-r - fl^P* HEll / *.J»*/ * r*%i\ For the Matron. Displayed in Black ' A splendid style for the O.S. figure, . • ' ffl|Lt(u |||B^J| I y*jT& •'^l "- i Flecked Velour and trimmed with rich Generous collar and cuffs 'are of JHBBBHtWBB 9wvS^ BujStl I A^f\ *"* ~ fl>*S collar of black Coney. Featuring also sheared lamb. Effective insets of ,: .jflHßnraMll 'SBmfc wSuml *Jr *!*' ' the new Bishop cuff and slim hip line. same material are introduced as CTSHBKfiB B^% &Bgf| **,♦& Jg\ Rg. 6j as sketched—TAlLOßED TWEED COAT— , dajyß|WßyßHp tHBP^ m^'n^L—^^ *S ifiiwP*I'^1 '^ What can be more useful than a trim tailored tweed coat this season? This styk L.*3HjHBK^M*"~t T WW / -J.«*r — \ j s smar tly belted and has an inverted pleat at back. Practical inset QC/1 t f IB"T w* >*p"/ C-> 11Tw«-*f*7^-.^ pockets and new collar, W. fitting. Price -'-'/ I » \JPa £>'Wj; Wt#^ Comer Cuba Street 4 Miners street Wettin&m