"NEON" MEANS NEW

Evening Post, Volume CVII, Issue 22, 26 January 1929, Page 12

"NEON" MEANS NEW

Noon is the 1 name which lias been given- to one of the gases of the atmosphere, and its use iii electrical illumination represents the only advance which has been made in this direction since the perfection of the incandescent bulb.

for electric day and night signs and decorative lighting, "Neon" lias set new world standards and made other forma obsolete-. ■■ ■ ■

. During the past year or two, the use of Neon signs has • expanded by leaps and bounds in England, America, and on the Continent. Travellers arriving from the United States of America in particular, advise that the cities are now bathed in the radiant colours emanating from Neon signs. There, the loading theatres, numberless shops, offices, motor garages, and petrol stations have installed Neon, and even churches have taken advantage of this beautiful,, but dignified method of advertising, and every day now signs are being erected.

It is impossible to describe or illustrate the "beauty, of the-Neon light, which is produced by passing an electric current through a gas-filled tube; thus giving a continuous band of light, which is much more effective aiid artistic than the usual "dot and dash" bulb sign. There arc no bulbs to burn out. or fade in a "Neon"' sign. The colour is in the light itself. • It has the greatest penetrative power of any light known, and is visible for miles through dense fog and mist. Its consumption of electric energy is exceptionally low. from actual tests made on a sign at the local rate of 3d per unit, the cost works out at 80 hours for Id per foot of sign. The peculiar luminosity of "Noon" makes it especially valuable for day and night signs, as only in direct sunlight is its effectiveness in any way diminished. As running costs are negligible there is no necessity to switch off the sign at any time.

There is a tremendous field in New Zealand for "Noon" signs, as they will revolutionise other methods of electrical display.

A company is being formed for the purpose of marketing "Nuon" signs, and those looking for a really good investment arc-advised to make early application for a prospectus to the company's brokers, K. Scott Gaudy and Co., A.M.P. Building, Customhouse quay, Wellington, who will bo pleased to show n sample sign which has been instilled for demonstration purposes. (Published by Arrangement.)