Page 9 Advertisements Column 5

Dominion, Volume 22, Issue 130, 26 February 1929, Page 9

KILBIRNIE KINEMA. “Jewels of Desire,” starring Priscilla Dean, supported by John Bowers and Walter Long, heads the double-feature programme to be repeated at the Kilbirnie Kinema . to-night. ■ The ' story deals with a treasure hunt in the Pacific. “The Butter and Egg Man,” a story of Broadway stage life, starring Jack Mulhall and Greta Nissen, is the second feature. Appropriate music- is also - supplied by the orchestra.

TRUTH ■ I in Diamond* Advertising CHAPTER II A FASCINATING business . Yesterday this column explained why and Why will a perfect diamond always return its full market price. .Because it | S while considering now where the output of diamonds—and accord- diamonds are found and what happens to . , . ’ /» them after they leave the mine. ingly prices—are very carefully con- The Earth , s main sources of the splendid trolled. gem are three in number. Most ancient stones came from India; latex, mines were In South Africa the gigantic De discovered in Brazil; and in the seventies , p. ■ .. , , i “ of the last century the Kimberley district Beei’S Syndicate controls practically sprang into fame as the greatest diamond the whole diamond output of the world. bearing province yet discovered. a i nr* Over 90 per cent, of the world’s present A huge Combine to keep pl ices up. demand is supplied by South African diaIniquitous, you say? No—merely wise. monds. It is worth noting that the famous If the world’s markets were flooded “ftgy{wA™ with diamonds, down would glide their Value. such a monumental wonder if toppled into . e ’ ij» this enormous man-made crater. — The diamonds that you yourseit may As each diamond is discovered it is handed nnecacc would ho dpnrppiflfpd to but 3, hy the miner to his sectibnal overseer who , possess would pe aepieciabcu lu uul a .y passeg _ t on t 0 headquarters wher9 fraction of their cost. it is thoroughly.washed, weighed, given a. superficial examination and roughly graded. This control means protection, not only A more comprehensive examination is later i T/aw ztitavw • carried out,-and the stone is transferred to foi* the mining inteicsts, out ion CVOly storage strongroom. From time to time individual in the world who has ever - stones are selected from the uncut stock v i and taken by a syndicate official to London, bought or who intends to buy beauty Whence many find their way to Holland, in the form of diamonds. Scientific grading as to size and quality, plus this rigorous control ot output, undergoes a microscopic examination for Kovp rpsnlfpd in a mni’P nr IPSS arbi- flaws, with a view to cutting the stone so have lesulteci m a moie 01 less ai ui that flawed parts will as much as possible trary scale of values that IS but little be cut away in the process of facetting, affected by slumps or booms anywhere teaS in the world. are not intended as solo gems. But although they are useful only as mass decoraThus the diamond market IS always tion for large jewels, many of these poor stable—ever to be depended upon; but mond S rings. th This'Ts y a e pity, because they only, of course, with regard to stones are really worthless for such a purpose, of definitely good quality. For this reason, a reputable jewellei of which is j ea i O usiy stored away for use will re-purchase a really fine diamond i» polished , lh . at its actual trade value. diamond is again weighed and ■ But a poor stone nobody will , 0 ' buy—simply because it has Lambton Quay, Wei- gram in metric measure, or HU rPCOO-nised value And linaton, for their 3.086 grains troy. A diamond no lecogniseu value. -W.hu bc(llltifa i and inter- weighing one carat would be poor stones are all too com- fating-booklet roughly one quarter of an inch mon, as you will learn when - And SS thus the rough looking you turn to Chapter 111, crystal born in some volcanic page nine of to-morrow’s VS “Dominion.” 1| formed—for Woman! Jitthic/ins iSVaiuitfw'i Diamonds . is 99% Trust [COPYRIGHT] ■