Page 2 Advertisements Column 1

Dominion, Volume 18, Issue 11, 8 October 1923, Page 2

K. WOOLF & cor ■ 16 Willis Street Wellington (Under Grand Hotel) Are Showing Smart Summer Wrap Coats In Light-weight Gabardines. Various shades, trimmed with, /contrasting on collar and cuffs or Silk braid, and smart buttons. Also Handsome Navy Blue Gabardine coats, heavily braided with Black Silk braid; all-over pattern. Prices from 11 Guineas to 19 Guineas. CALL AND INSPECT OUR 3.PIECE SUITS, COSTUMES, COAT FROCKS. Reception and Dinner Gowns, all the latest creations. K. WOOLF & CO 1< WILLIS STREET : WELLINGTON.

DR. TRUBY KING’S MESSAGE TO THE WOMEN OF NEW ZEALAND. At the request of the Publicity Committee of Wellington Health Week Campaign, Dr. F. Truby King issues the following vitally important message to the Women not only of Wellington, whole Dominion:— SHOES AND FOLLOWING THE nounced the prevailing high heels and FASHION- ‘ pointed toes, and pictured the damage ' . being done in this wav to the race. The Publicity Committee of Wei- The following is a true translation of lington Health Week Campaign has just his remarks on the broad Question of asked me to put into words the gis/t (slavery to fashion. — ' of remarks which. I made recently at , an early meeting of the promoters ot A mother, though she be a Health Week, when pleading for a reasonable and sensible woman, want- ' strong public representation of the ing to do the right thing, cannot damage done to women and to the dress herself now-a-davs as she woul< cause of mother and child by the ex- like, and as the laws of health deacting tyranny and vagaries of fashion mand: she finds herself confronted at —especially in regard to shoes. everv turn bv an almost invincible enemv —‘The Fashion’ (la mode). Dr. Stout dealt so admirably with . . the “Care of the Feet” in his lecture “The prevailing fashions damage on Wednesday evening, that I need not the child as crueily as they damage more than mention the way in which the mother —the health and wellhigh heels advanced towards the being of the one being inseparable middle of the foot, spoil the natural from the health and well-being of the ' aroh and spring, and ruin the strength / other-mother and child are one a nd activity of this truly marvellous and indivisible. mechanism. By throwing the weight mode ,and morals are rarely forward, high heels squeeze the toes reconcilable and unfortunately the . ' out of. line, and wedge them into the fashions of the dav are anti-hygienic harrow confines of the pointed shoe, so nn( j diamelesß: they add a grievous that, after a time, the wearer becomes weight to the heavy national burden truly club-footed. Women, know only -which Franco has to bear.” * too well the consequent miseries they , Buffer. and the deformities which be- The writer goes on to show how opmorn nnsio-htlv and crippling year Posed the following of the fashions is :■ £ to the national aspiration of France do not realise that damage done to for a return to larger famihes and a the feet ins this wav is more or less ir- simoler. mole healthy national life. reparable, and involves much more Changing and costly ? ost^ J? than the feet themselves. Tho legs and itself, costlv on account of incessant ALJ'-La’ 1 nml n+ill TriOrA ' TYfilvlß Ulld VB>ri£ttlOJlS. J-Hg 1 3,81)1011 US6B Up spinal column are thrown out of their , what a girl learns normal positions and mutual, -adjust- and Mo have ments. and-this (along with the seden- household the wherewithaltohave enforced by growing -discom- & n d bring up& decent-sized family, fort' in walking, and consequent indi- La mode is the Clothes gostion. etc..) bring about in turn sag- mother and child. Womens clothe ging of the stomach and other abdo- hare h.-come expensive bevond all minal organa into the lower part of the precedent. abdomen, leading eventually in many . . . , ■ rtratare. On. ■>«■■■« «m4riiS~ 4o ttn snpmnuoi. SS rf tn. ? (ld. .Fn.Mo.is Weed of such women and the pains and greatest enemv of the family, penalties they unwittingly bring on After de “ l * ns b j 1??? aerations themselves bv a senseless following of damage done bv sudden . alterations , the fashion of the dav. however damag- from being o^'wr^’? ed d ing it mav he. Pitv -them we must, going half-naked. Dr. de Cournelles but greater pitv should be reserved for ends his anneal for reform as follows . the hapless children bom to women 4 j__J j „ who nrevent themselves from . being Our heroic aeaq an ° our mui complete mothers., through crippling tilated heroes aid not give and deforming their bodies and failing themselves up as sacrifices with tn take the daily outing and .exercise . • i - • essential for normal, healthv mother- the idea that an ever-mcreasing hood, and the bearing and rearing of a depopulation of our country, stalwart, vigorous race. Lack of exer- J ue „ row ; n g luxury, sumptucise faulty habits in regard to food, It,,nr>rl on? terand “frequenting tee pictures ’ bid ary expenditure, ana our terfair to produce an even weaker rising rible enemy la Mode, might generation than the errors of the past. turn victorious France into a brought about. nation sterile and vanquished There is hitter irony in the fact that vanity of its women. L 6T r t f he hl Si?g° m thinkers n in ’ Unfortunately almost no one • France to-dav are deploring the en- dares to attack the powerful slavement of their own womenfolk by and civilised ‘la Mode’—indeed the verv vices on us in it t<j the name of la mode. P t<> Writing in “La Revue Mondiale,” in ism.” 1919. at the close of the war, -on “Women’s Fashions land Depopula- Signed F TRUBY KING tion.” Dr. de Cournelles scathingly de- ; Oignear. muni rviiyu. (Inserted by Publicity Committee, He alth Week Committee).

Artistic Home Effects Begin with Beautiful rtflhinl Furniture! ' |1 Because it embodies elegance of desiim with careful ’workmanship, our furfafture realised’ the artistic effect assomated with beautiful furniture. Both in Cabinet and Upholstered work we feat- “Ft - tore designs that are genuinely distinc- p five, yet always in good taste. Our . U present display .of . Cabinet designs s n H particularly attractive. Remember all < our prices are at factory rates, with the B advantage of low rent charges. U _ ... |A J 167 RIDurFORD-ST Edward Golli€ LIQ. Wellington.

your child? Are you providing for his or her future? Our system of saving scours U °&b BEN®‘CLAUSE, which protects the child in the event of the death of the parent. Also AND d DISABIL?TY PROTECTION Write for detailed information of our "His or Her Future” policy to: SOUTHERN "cROSS ASSURANCE COMPANY, UTL;> „ . Mandel’s Buildings, Willis Street, Wellington. ’Phono 411.