Page 6 Advertisements Column 2

Dominion, Volume 11, Issue 179, 18 April 1918, Page 6

A LIFETIME CAR, Mr. John AY. Bats, the great efficiency engineer, has, iu designing tho "Mitchell " aimed at a lifetime car. Two Bate-built Mitchells, iitill in good condition, have run over 200,000 miles apiece. Seven of them are known to have averaged over 175,000 miles apiece, or more than 30 years' ordinary service. So far as wo know, ao other car ever built has approached thoso endurance records. Thoso records, however, were made by Mitchell, built under former btanuards of 50 per cent, over-strength. That was tho standard Mr. Bate adopted years ago. It made him, at that time, seem an extremirtt. Other engineers argued that in ordinary driving no such margin of safety was necessary. But that oveistrength is what made Mitchell Cars render thoir marvollous service But three years ago Mr. Bate spent a year in Europe. There ho found a standard, amongst foremost engineers, of 100 per cent, over-strength. That standard was based on European roads. It would not mean :hat much margin here. But it suggested to Mr. Bate tho snme double strength, based on less favourable conditions. Since then Mr. Bate has constantly worked to double our margins of safety. He lias worn out fifty care in learning the needed strength. Ho has invented tests to prove that every vital part has twice the strength required. This vear, for the first timo, we announce 'that Mitchells in all important parts have 100' per cent, oveivstrength. That is, they are built to twice the strength standards of tho Mitchells which made those records. Over 410 parts are built of toughened steel. All parts which get a major strain are built of Chrome-Vanadium, and built over-size. . Axles, gears, steering and driving parts are constantly tested for this double strength. The factory .-.nalyse all steels to ensure it, and parts are subjected to tremendous factory teste. Call and inspect tho latest 5 and <- passenger Models at INGLIS BEOS. AND CO., LTD., 21-26 Harris Street, Wellington—Advt.

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