‘Horti-tech’ trade to California urged

Press, 8 March 1989, Page 48

‘Horti-tech’ trade to California urged

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JOHN HUTCHISON

in San Francisco New Zealand companies which can supply equipment or services to Californian agriculture are urged by the trade commissioner in San Francisco to start now with development of marketing strategies. The New Zealand Trade Commission, now transformed into the Trade Development board, has just completed a report on the opportuni- ' ties for “horti-tech” trade ’ in California. » “There are prospects * for products as diverse as s pruning equipment, seed * drills, irrigation system ‘ parts and stalk-cutters,” ». said Ms Robin Davidson. J Her deputy, Alwyn . Moores, who surveyed im- * porters and dealers, found * that there was solid de- * mand for such items. He ' has just ended his tour of J service in California and * is returning to take a new ‘ position with the board in « Auckland. 1 His place has been taken by Ms Jacinta * Clark, who has trade show * experience with the board , in Christchurch and Well- ’ ington, and in Chile, I where she was in charge * of New Zealand participaJ tion in a trade show last < year. * Horticultural trade * shows in California « offered good opportunities ‘ for interested New Zea- » land companies, Ms ’ Davidson said. They * should develop their mar- * keting plans this y® ar > * looking toward exhibiting * in 1990 in Tulare, Califor- ‘ nia, where the two ’ officers had just visited a big form equipment fair held annually.