Signs of petrol war
PA Wellington The first signs of a petrol advertising war are appearing between the main oil companies in New Zealand — a little over a decade after they agreed to a truce in response to the oil crisis. The truce was agreed in
1974 after a request by the Ministry of Energy, which-asked the oil companies to stop advertising petrol in the interests of energy conservation. The companies readily agreed, and their advertising since has concentrated on other aspects. But with a world oil
glut, and new advances in petrol technology, the petrol advertising war is again on the verge of breaking out. The first shot in the war was fired early this month when Mobil launched a new detergent additive, Mobil Max.
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Press, 18 June 1986, Page 3
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126Signs of petrol war Press, 18 June 1986, Page 3
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