Page 37 Advertisements Column 1

Press, 17 December 1985, Page 37

RETAIL ADVERTISING. What’s happened to the case for radio? e? ■safe \ A ‘ - Tho imtHbh MS FURNITURE: Quite astonishing, but hardly B bew Ej surprising to many retailers who ve ® made modest budgets work RADIO 2% consistently well in newspapers like this one. If you wish to know more about these latest AGB McNair findings and How can you sell to someone who s DAILY NEWSPAPERS 61% how newspapers can work for you, call not prepared to listen? us. When asked to rate the most HI-FI/STEREO EQUIPMENT: g r}an as y in g S) Advertising Manager or Barry helpful source of information when m p eig j/ § g / es y ana g er phone 790-940. considering the purchase of these —— items, here's how people rated radio RADIO 3% stud y ol attitudes Towards and how those same people rated A representative sample of 1000 people was selected across 17 major urban centres so as to reflect accurately the newspapers. HAU V MCU/CDADCbe cow w * ■ views of the populations resident in each urban area. Face-to-Uni Li NtWorMrtno Do/o face interviews were carried out by trained McNair interviewers using a fully Structured questionnaire. RUH DING MATERIALS’ nvtDCcac TDAVEI • Questions dealt with included overall attitudes to each DUILUIINU ivimi cninLj. UVCnDCnQ I nrWEL. media type, which media provided the information Bun characteristics of value to the respondents and helpfulness of Bs the advertising in each media type when deciding to purchase n*nm nor ISL : :: ——-•— ; specific goods and services. RADI°2% RADIO2% ’ , - DAILY NEWSPAPERS 58% DAiLY NEWSPAPERS 41% 17 T>T> 17 O O CLOTHING: SAVINGS AND INVESTMENT ADVICE: IH K < K | - | RADIO 2% RADIO 2% 1 ■■ ■■■ ?■ 1 111 ~ I 1 1 NEWSPAPERS ARE WORKIHG DAILY NEWSPAPERS 59% DAILY NEWSPAPERS 50% HARDER THAN EVERe • 'OMU9I2BD