Tanners urged to revise export strategy

Press, 3 February 1981, Page 13

Tanners urged to revise export strategy

.-.PA,-, vx- . 7 ,-j.^^lington. :: j New Zealand tanners have :been; urged to’ ration*>; alise tbeir productions arid; marketing' of. leather ’prod/ ucts intended for’ the’American, market, in a report on the industry’s, export opportunities jpre-’-' pared for the Minister of Overseas Trade (Mr ; Tab .boys)- :• ' ... ' Mr Talboys;said fthaip a. tanners’; .export bpportdn- - :ity' team, led by Mr- ,N.‘ > Bowron, found - promising opportunfftes ■ for-- ? higher.. New Zealand, leather sales” in the United States. « Hpweveri ..after. visiting 10 Amencafr- statfeS.Tit-- is -. believed that "production had tb bei tailored- to , the .; exacting’ standards of i United States buyers. AA “Companies .should; con*; ■ sider„ sharing marketing ; facilities, TJnited ? States with other tanners,-• to*?cut costs,”, Mr Taiboys said..'; ' ■??■?’ i He' said that the team ; led by Mr Bowron, who is. I vice-president of the New J Zealand Tanners’ Associ- i ation,'.wanted a carefully >| -panned approach by com-panies-td marketing in the !

-A'ruted_. K prged •the tanners’'association; to become more ?active. •in Afreight-rate h’egotiatidnsi ’ . ‘ißates' • are considered high cbmpa fed ;w)th koyer- • seas' fates,” MrAalboyssaid.'T He said .that Government was urged ? .in rectifying, this,J and the :Government woiild be:PTe--1 pared to ;discuss? iany pro- , 'pqsaKthe industry wanted ;?to raise from 17 . The Team, found propais;J' ing opportunities Jor ivege- .. table-tanned 'Aides arid “ ’ butts? ‘ skiveam? and dquhp efaced--- shearlings,-; for?juse in -the b.elt,;wahet-accesso-Ury. arid 'garment tirades.;