Page 7 Advertisements Column 1

Press, 26 July 1978, Page 7

Adducing DICI BEATHS Fashions for all the family...for every occasion... for every budget 8 1 4'Hf bi - >»*—*->•* n*y SB Overseas Jr Trends for Spring HBfeu.. JE . -SflM *B <<h and Summer. IT *‘.; ' Dresses to dream in. romance m . this |R jfipir * a|BKfcj£., y A jfem Hfal *is Aha: overseas fashion foresees for om Mhßww wB JHS3L. f* RR ■■ 'a- JEftEI oncoming Spring and Summer. Youll see I R I 1 wr a EKnE Eel«f& a return to the most charming, alluring dresses. I Hgtaiai **E Err '*% '* IV ' "'E OMr Jlt TW EsmZ skirts, blouses and ensembles: just like our grand R ' I 1 Rfc ERExI narkmothers .-.ere wearing in their youth. Delightful k|RSR wK ’’ EEwR- -wM fife - L I stvles, so very Victorian and so reminiscent of the R R JRm| ||F L \ |rrj . / EBi lE aHoI turn of the century fashions lavished with |R Mill W' k / |MVV Jr j, < ... tly |l Rf J«' n and flowers MwO&'fflß BMmR X-- * F&t Hfv BMflHflHr 1% 1 r iiBLwlE ESJi E - "T- iWr ! Kw The cuiours a u are refreshing and ever so R H • ■ •'*'.2 -JT ' V x . ••. Rhgß B fit.. V-) S E subtle creamy ecru, dusky blues, palest pinks. E3 ( / 1 ■R~'?W lavenders, mauve hues, sandy browns and ivory / yiA j.«j WB W‘ Uh B b ' wMes - All our fashion looks on one floor '. ’ / mg s The fabrics are sensational too .. . superlight airy y ou are un^u6 an(! w has every experience. Our first floor is devoted entirely to „ W ijEsßjfe gauzes, tissue weight Swiss voiles, marquesette, fashion taste you may require... all on one floor, women's fashion .. . here you will find the very tt JF/ ''fißßfi |; . georgettes, chiffons, cobweb-like silky laces, crepe R „ (j„ oarlme „t store with VO u best clolhes trom both New Zealand manuiac,uri!,s MH : r * (Mm. slub silks. m9 an«s. lay ons ... the list “"S.” X » »e'“, - * »*““ ““ 6 "" s , "'I A' vKHk JXS'hg goes on. All ultra soft, sheer and tamg. Wtth 01CBe * Mta . «n..» s . ,„«»! s.™ t .. “ n “ St tl' IBB*. fashions SO romantic, so feminine, vve have an Well treat you as an individual; not iust another daydresses and suits. i-i W"\ mW 1 VrABBi inkling it's going to be a very beautiful Summer. custome r, but someone with your own fashion Qur Sportswear department admjrably tor | A yERL tas,es ' all tastes in separates... blouses, skirts, knitwear. I . SEA You’ll find shopping at the QIC/Beaths a pleasant tunic tops, trousers, blazers, jackets. Fashion doesn't A' BBBF jr2jß' stop there however, that's just the beginning .. . j ' ■Hr W* W JHy - your fashion success is having confidence in your V ' ; Bf( jMF 4 underfashions too. | .. B| |Br ■ DIC/Beaths Corsetry and Lingerie departments I ’. aRHK T ’Y' Q are P* olll * ,0 be associa,eti w ' tb all New Zealand's top underfashion manufacturers. We know that the e ,~ ...... ~.._. w - correct, well fitting undergarments can lift your Casual and Top Fashion Menswear -t— —yWvßw fashion confidence and your ego. Our sales staff r *». u flfc «!■■»•*- » I ’are fully trained specialists and they're only too The way you dress is a way you communicate, projecting an image B a ■ 'Y . y y y’" .-—x/« -yF P 1\ \ /IF A | pleased to help you with friendly advice and of the kind of person you are. In business this image is very Jt JB V* «1f I * | | ~~jF jyRMF W« RBR ’ I/’-. '*( r)Kk ->. I personal assistance. necessary to success, and at your leisure pursuits your looks can be jrShlL Jnk... xi. -SL WEB I M i DIC-Beaths can put you in fashion from head to im P° rtant to °- fC/Beaths has a complete collection of ** \ \ tOR Our Womens Shoe department is situated M ~ ’° ™’ch a " tastes and your image. Suits shirts and ' 1 F/>’ alongside our Fashion Showroom, so choosing the tres for business or formal occasions . plus slacks, kmtwear, 1 I ■ right parr of shoes to complement your new tops shorts, etc for your evenings an week-ends. See our ful I VteL I /IT --^ / / ’ Kemble is made so very easy. Our Shoe section 9 RffS f (> ■ I • •'? Y/ - is designed so that you can see immediately every and New Zealand made shoes. • \ ■ I i ’ Y style we stock .. . you'll find footwear to suit When you are thinking about your fashions for Spring and Summer ■ \ \ Iz’■■ your particular needs, day or evening. From boots j nto QIC/Beaths and let our specialists show you the full : ai S \\ Vk / A to court shoes, casual brogues to elegant sandals; selection ... we’re sure you’ll find everything you need. HY-; B V\\ vfc/Zl \ ■ 1 low and high heels in a colour choice you never ■j® { - S'xyCw// % dreamed possible. Childrenswear and Babywear B^MMBERMBgJ^r^^A- VEIBr R jX\ Fashion for ages, tor all their playdays and more dress up J’S W » \ X 7\\ f \\ occasions too. Rugged casual clothes which can take all the hard B ■ 1 \ [R \ \-■ knocks of a child's play, as well as pretty and handsome fashions I Wit- 1 \ 1 atW 'Y for best - And DlC'Beoths has everything for the new arrival too, I I 1 1 V' ’W\ Aw?- \\ including pram sets, romper suits, delightful dresses and bonnets. M '¥H s\ g .' .11 DIC/Beaths also has many dollar-saving Specials in Childrenswear, ■■'ill A WA F * because we know that keeping your family well clothed can be \ x AMsab expensive. Keep an eye out for these bargains when you're in the / '■ XlftlJl The Bedllt V PISCG VS store ... we usually have one or two top quality lines at real ' ' . . . ’ . ’* value-for-money prices. RB| W Living tip tO itS 1)13016. Value Fashions. I " I ' Bl Manageress of the Beauty Place, Maureen fr ■ • ■ • \/HI Bib ■ RyT) Williams comments on the essence of rea Droeeinn nn a RllflflPt ¥ JBBHRI E3S6 your DUOget Whfin buying «R BMK I.BRBI beauty: 'Whatever you wear, however smart Ul GOvHliy Ull <1 DUUyUI Ufa. JMMfciy r f_ KF vo° r clo,hes are - 11 wll alw8 Y s 1)8 Y° ur You don’t have to pay tor expensive garments to have the AE B ’ - « Y OUr Tamily S faShIORS and USB IkK complexion which shows your true beauty’, new season’s fashions look. Fashion today is not limited to z oU|* Cffidlt faCillt'lSS . . . IPRWb ||J|« Happily ot course, its not necessary to spend a the price tag on clothes .. . it’s how you wear them, what ctBjK4T ‘ ~ tRBI : -||BrlSß|' ,ot °* "™ ne Y ° n expensive beauty treatments or you wear them with. Mt Be B DIG Beaths cordially invite you to open a DIC/Beaths Budget bKIW exotic creams ... all you need is to spend a On DIC Beaths lower ground floor youll discover our new ” / Account •• • Y° u rece,ve an A “° un J Ca , rd ,°" whirtl all aRI llt,le lime wery day 0,1 a re9ular sk,n ca,e Value Fashions department, and a full selection of garments . HjR BkJH ./’ W' pU ? haSe ,f a rou,ine - which are easy on your pocket and fashion for Spring. Mix wEAABEEMEr 3 c ep ° S 'h V ° U ' that P m hammac available immad A fl A| t,ie Beauty Place we have many resident them match them, accessorise rignt and you'll have a new make each repayment that money becomes available immed fl consultants who ate fully trained in all skin season's wardrobe which will take you anywhere m style lately for you to make further purchases, ou can t over pen LI 1 1 care prepar3tlons 3||d make . up app | )C auons and you’ll have saved yourself dollars too' and you always know the state of your Account. > Wfachever cosmetic house you prefer our Our start will be phased to help and advise you on how to %£ ~f >l mi—— ■ 1111 ■ BL J| KBI WMiltMli beau,icians a,e on,v ,no pieased ,0 P ass put together your fashion looks for the coming season. *** to you and help you wrth all k_— — Now they're working together Wew ww< , h!lWons Marjorie Hogan and Terry Huckle have been in friendly competition f or Spring and Slimmer t HIBR f° r man Y ye3rs ' botb td tbem were Sportswear buyers, Marjorie »jg a( . g extremely fl H Rm 113 lAl n k».>A working for the DJC and Terry for Beaths. With the amalgamation xi_„_ r : n „ anr i uoru B MFk >Rflß' JY Tk <. Wfi haV6 of the two stores they have joined forces, Mr Huckle will now be Tt g, Y B ' i \ «. nirnnM-kinn f nr tfin buying for our Fashion Showroom while Miss Hogan will continue complementary to the ■■ ,;■ eVcryimny TUI inti as Sportswear buyer. Both of them agree that the DIC/Beaths way in which women M rBSOIOn BOVICO trom Hnmp ArpecmaLpr is an exciting experience for the fashion shopper offering a much want to feel. Nyra Lipman, Manageress of Fiesta. <X M t •.. \k \ nUlilG Ul uoollldKcl. wider selection than either store did previously, but still with the -U friendly service and expert advice you have come to expect from us. 'The most prominent feature of fashion this season is the importance of many . • IM if Dressmakinq begins with a reliable sewing beautiful new fabrics and colours’ says Nyra. 'Watch-out for one of the biggest r t •'/ ”. X machm. OIC/Beaths has two great franchises , Phone and Maili “ S “'2 S " X7S‘X’"*VZ-i IK -Brother and Elna. Both are renowned tor then n.Jn, i k th ’' ’ M 1 “ ■' ’ enaineerinq excellence, reliability and combination Urfler OBrViCes MfS Lip man was pleased to note that our New Zealand man- K Mt of’advanced se r features. Select front tee f ’ Your accessories are important two international names in our modern well \ \ may PP want, or see advertised houses are bringing us the best high fashion looks soon z 'f \ " +n yniir latfiSt faShlOn look designed demonstration area on DIC/Beaths simply give DIC/Beaths after their release overseas. / ’’ t YOUi laical easy terms. y Mail Order department a ring, fy yra commented on the big upward trend in fashion ; / £ |F ' bs ,be clever choice of accessories that gives an inspired The real essence of dressmaking is selecting the {jy * ~ |V 1 or drop us a line, and we’ll appearance; women are dressing-up, fashion shops// ®I ' \ touc ft °* individual style to fashion. Here is DIC Beaths rioht fabric. Spring and Summer has SO much ,ook aber your rB(,uest and are trading-up .. . this is evident overseas and I , B closeup on some very essential accessories that will speak .„ U Q , fahrirs arp shppr lioht see-throUdh ® \ forvyard ,be item P ost ' haste - now happening here. Styles are sophisticated/ / /Ofe, your fashion sense admirably ... and give you some ideas 1 tu .J S/ foQ3 \ If you require information about mv feminine and easy wearing, with manygLrJßp v upon which to base your coliectcn. cottons, silks that just shde over and wrap the K/ ] any praduct then either give jnte y resting 3nd excitjng n ’ evv looks a she knovvs ... ’ , vnl , .. „ wrono body, thin linens etc. DIC/Beaths has them all. V V ft lB department concerned, or you - l( en J y wearing 9 Nyra Ljpman has f . WUBb Jtt,“JjJk SLi« i and cord belts la’e When it comes to selecting the styles you want \ our Mail Order a endeavoured to bring the very best of v jfioW ' SS thTta <S on To wrv /your personal our Patterns department has the very latest . “mh women / /W/W Xs'ons’ioos! catalogues from which to make your choice. \ plvidino vou have an Account T.Vh F,8 < 3 iiT «",! % 8 |USt r '/*// formal shapes and add the glitter of gold, silver or the luxury Plus our Haberdashery section has all those \ whh us we are only too pleased 1 what ashion 1 ,Ut thlS pr,n9 ' ' f f ‘ of delicate embroidery for evening. little sewing notions you need for the finishing 'A to send garments and other DIC/Beaths has all your fashion accessories attractively touch including cottons, zips, buttons, motifs, \ I hems out to you'On Approval. ’ displayed for your perusal lace frills, etc. Our Mail and Phone Order J /' I —— for your convenience. Wfe guarantee every item we sell - Complete satisfaction or your money cheerfully refwicfed 7 v DIC I BEATHS V J OUR TELEPHONE NUMBER 799-140 OUR POSTAL ADDRESS PRIVATE BAG, CHRISTCHURCH