Page 7 Advertisements Column 1

Press, Volume CXI, Issue 32524, 6 February 1971, Page 7

Photograph by courtesy of Warner Bros. Woodstock,** ne he of Bethel, in New York State, when 400,000 camped out for three days and nights for a pop festival that had beep expected to attract 50,000. Not all audiences sit and watt like the one at Woodstock. Advertising audiences don't. They’re busy at the same time. Everyone in a crowded bus, with all the distractions of daily life. You have train or room can be on a different page at to catch their attention regardless. the same time without disturbing anyone Newspapers are so effective because they re else. Newspapers can be read at leisure, part of everyone’s routine. No matter what s picked up again after interruptions. Put on, nine out of 10 New Zealanders read the asjde for reference And one tums them paper every day.* Newspapers aren t hke off t when the growing' number of commercial radio ■ s voices all trying to reach the same ears * National Research Bureau survey. niwspaper advertising really works . - - . ' ■/ 71G8 ■ ———————