p®***zr If fl P® BEX I r vWj v : i * B V m BkF w -*** flfefl Sk z* - z * ■’SP’il * ... lit * fc **’**«^*■ Bi ■■ ‘ r <K. - w•** Jk, ’■* ' » iA r - "■ • II i k Xf' ■■ . L ES& w ' il I B UMrB ■ ***■ ' fl R 3 Mai aMtmti tan ctanged iitta last iMtaaM yaps... talttaMESSHEßflaaae Times change. So do products and businesses, and. even newspapers. But not tbe fundamental fact that, if you have something special to sell, nothing nicceeds like newspaper advertising. Since the days of penny broadsheets, newspapers have been the number* one medium for local sales: the retailers’ shop window in every home the shoppers'guide to better buys. . , , , Only newspaper advertising provides time for a vital 'second look', the look that clinches sales; big sales, because newspapers reach 94% of the total New Zealand population 15 years and over.* r , . ‘ 1 . df* National Research Buran 1988 Survay on lha’ opportunity for axpesura in daily newspapers w New Zealand. HMKINHWHUIMKI
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Bibliographic details
Press, Volume CIX, Issue 32114, 9 October 1969, Page 13
Word Count
159Page 13 Advertisements Column 1 Press, Volume CIX, Issue 32114, 9 October 1969, Page 13
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Acknowledgements
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