Advertising In £.s.d.
Sir, —Just back from Fiji, where the change to decimal ■ currency was positive and I complete within two weeks, I 1 find it grotesque to see the i tired old £ sign on the windi screens of all the decrepit, 1 tired old cars crowding the 1 beggar’s markets in this rundown country. But it is sadder to see advertising in the ! obsolete currency in “The ■ Press.” I am pleased to see • properties now being sold - mostly in dollars, but only I strong pressure will subdue ; the car industry, which has enjoyed an artificial seller's market for a quarter-century. ' But these car salesmen really 1 do know what dollars mean, ! for that is the currency they ; switch to when making offers for trade-ins. Let us hope some of them deceive themselves sometimes.—Yours, etc., VARIAN J. WILSON. February 6, 1969.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19690207.2.98.7
Bibliographic details
Press, Volume CIX, Issue 31907, 7 February 1969, Page 10
Word Count
141Advertising In £.s.d. Press, Volume CIX, Issue 31907, 7 February 1969, Page 10
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Acknowledgements
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