White Shirts To Stay, But Coloureds In Fashion

Press, Volume CIX, Issue 31902, 1 February 1969, Page 14

White Shirts To Stay, But Coloureds In Fashion

White shirts would always have a place in New Zealand and throughout the world, said the joint managing director of Lichfield (N.Z.), Ltd (Mr L. H. Govan), yesterday, on his return from a world tour investigating the latest men’s fashions. Mr Govan said that it was almost essential for a man to have a white shirt for evening wear. About half his firm's business was for white snirts. On the higher-fashion note with shirts, colour was coming in, Mr Govan said. He himself had worn yesterday a tan shirt, made in the United States, with a brown suit, and a bluish tie with a touch of brown. The United States was unquestionably the world leader

in shirts today, but Canada, Australia, and the Continent were close behind, he said. Asked what .colours were today the most fashionable in shirts in the United States, Mr Govan declined to answer. This was what he went-over-seas to find out, he said, and the answer would give too much away to his competitors.

"I am going to manufacture all the most popular ones, and we will have them on the New Zealand market within months,” he said. While the United States fashion shirts were of daring colours, they were sophisticated, bright, and distinctive, Mr Govan said. He thought that fashion colour shirts would find their way to executive business wear, and to board rooms.