BUTTER CUT
Board Not Happy "The Press" Special Service WELLINGTON, Nov. 8. The Dairy Board has asked the Government to examine the wisdom of allowing subsidised butter to be used as a “loss leader” in supermarkets and other stores. The board’s general manager, Mr A. H. Ward, said that supermarket and other stores throughout the country sold butter at prices below 2s per lb—and in some cases gave it away free with other purchases. The board felt this would encourage greater waste of butter at a time when overseas prices were high and New Zealand could not supply all its market opportunties overseas.
Mr Ward said the board did not think that a product subsidised by the Government from the Consolidated Fund ought to be used in this fashion.
Mr Ward explained that a “leader” was the term used for a product which everyone bought and a “loss leader” was such a product sold at a loss to attract people into the shop.
In many centres, including Christchurch, Whangarei and Tauranga, Is 6d or Is 9d were quite general prices for butter in supermarkets, he said.
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Bibliographic details
Press, Volume CIII, Issue 30593, 9 November 1964, Page 1
Word Count
186BUTTER CUT Press, Volume CIII, Issue 30593, 9 November 1964, Page 1
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