CALTEX introduces New BORON Blend

Press, Volume CIII, Issue 30534, 1 September 1964, Page 15

CALTEX introduces New BORON Blend

On September 1, 1961, Caltex brought BORON to New Zealand. Just three years later, comes the New BORON Blend a product of the space and atomic age In which we live. Science is never satisfied. Research never rests. And progress never stands stilL Even In 1961, we at Caltex knew that further advances in BORON quality and performance would surely come. Just as we knew there would be advances in the design and performance of petrol engines, that there would be changes in refining methods and sources of supply. Now, Caltex scientists and technicians, linked in patient and persevering research in Caltex laboratories round the world, have found the answer: the New BORON Blend. They roadtested it over thousands of miles ... through bitter cold, through blazing heat. In all weathers, under all conditions, it never failed. The New BORON Blend sparked engines to instant life, burned clean, gave more power, more mileage. And it ran the motor more evenly, more silently . . . more smoothly. Then in Norway, Sweden. Denmark, Belgium, Luxembourg, Germany, Holland, Switzerland and Italy New BORON Blend was Introduced. At once, it rocketed to unprecedented popularity. WHAT IS BORONT You will find BORON fa your dictionary, defined as a "non-metallic element.” It has many valuable uses, in many different forms, but only in comparatively recent years has the way been found by research chemists to incorporate it in the manufacture of motor fuel. Since first introduced, BORON has become a resounding success in U.S.A., Australia, New Zealand, Malaya, the Philippine* and Hong Kong. Recently introduced io nine European countries- Norway, Sweden, Denmark, Belgium, Luxembourg, Germany, Holland, Switzerland and Italy. New BORON Blend is a completely new, cleaner burning, hydrocarbon formula that brings' about CONTROLLED combustion an important change in the nature off the combustion in the engina cylinder. In turn, this gives greater engine smoothness and develops greater power* and output, often resulting 1% greater mileage, too.

MANY NEW BENEFITS Introduction of the NeuT BORON Blend to New Zealand users brings even greater engine protection, even smoother engine operation and an even cleaner engine. Only by careful blending In our own plants, under our own strict quality control, can wa at Caltex be sure that yon receive these benefits. So that is exactly what we do. Large “proportionating units’* are installed at all our bullc plants to care for this vital process, which transforms any basic petrol into the New BORON Blend. Additional benefits thus made available to you are: elimination of carburettor deposits, freedom from carburettor icing, rusting of fuel system prevented. Result: A cleaner, healthier, more powerful engine. EXCLUSIVE TO CALTEX In New Zealand, only Caltex markets BORON. No other oil company can sell BORON. The New BORON Blend exclusive to Caltex is available only from Caltex dealers. AN AGE OF CHANGE We live in the “Space Age** Man on the moon may ba closer than we think. This is an era of quick and dramatic change. To meet this challenge of change, Caltex scientists spent almost three years of painstaking experiment ... Caltex engineers did hundreds of thousands of gruelling miles of road testing, often under “impossible” conditions. Result: the New BOROM Blend. BIG DIFFERENCE IN PERFORMANCE With New BORON Blend, you “go first class” every time you drive, because there is such a big difference in performance no petrol has a higher road octane. New BORON Blend, exclusive to Caltex, gives truly superior performance in every characteristic of importance to you as a user. Now, more than ever, BORON is the complete motor fuel for complete engine protection, for true economy, and for higher performance. MANY WAYS BETTER In the New BORON Blend all the benefits of our original BORON are combined with special inhibitors to protect engines against rust, oxidation, corrosion, against carburettor deposits and carburettor icing. Elimination of these problems, plus its outstanding all-round performance, makes New BORON Blend the world's most modern motor fuel; Try New BORON Blend soon you'll be delighted with it.