Wool Brand

Press, Volume CI, Issue 29851, 18 June 1962, Page 3

Wool Brand

Sir, —Recently I bought a dress labelled "pure wool,” thinking that the brand meant that the dress was made of wool and wool only. A friend now informs me that if a garment is made entirely of wool, it is labelled "AU. Wool,” and that my “pure wool” dress is by no means entirely of wool. It seems to me that to use a label so misleading is plain dishonesty on the part of the manufacturer. What has the Wool Board to say to this?—Yours, etc., SOLD. June 12. 1962 [Mr J. Walker, secretary to the New Zealand Wool Board. comments; "‘Sold draws attention to wool material labelled all wool' and ‘pure wool' claiming that these terms are misleading to buyers in that they have different meanings yet indicate that the fabric contains 100 per cent., which is actually not the case. These terms are defined by the Wool Labelling Act, '1949. Section 3 <6> of this act gives the terms ‘all wool’ and 'pure wool’ as being synonymous. Section 5 <1) (c) of this act makes provision for tolerances up to a maximum of 7 per cent, for ornamentation in the material. brought about by the use of other fibres. Therefore a garment or fabric containing up to 7 per cent, of other fibres designed to be used for ornamentation purposes may legally be labelled ‘all wool' or *pure wool' and conforms to the terms of the act’]