Page 8 Advertisements Column 2

Press, Volume XC, Issue 27427, 13 August 1954, Page 8

TIME IS THE ART OF THE SWISS He’s two men! ? Hie maker of the good Swiss iewelledlever watch is a craftsman in the old gMjjß’ sense. He has the master craftsman’s MMl' 'll w? yjjrjiSftijg 7? : age-old inherited knack of hand; his I HF endless pat hi th gE I IjljSeMF ~ least last detail till it's dead right. lj| --dSSSg But he’s also a technician of the 1950’5. When he needs the world’s latest watch- ■ making machinery, it’s at his side; using ’?•.> p-ecision tools is second nature to him. lIIL " It’s thanks to this rare two-sided skill ' li '' ihS He watch is a small masterpiece—a last- |||Bw '=-■ ingly reliable timekeeper and a thing of ;■ J»J’ , Jt* *»'’ A ' p i ;!:;■& .ggff" *»> beauty. Ask a qualified jeweller to show i SE||| you these watches and give you expert IfITTTiaMK-. y | i!l I P advice. I ||| I ilulr* . THE HEART OF A GOOD WATCH 432,000 times a day these two ?. hammers strike the escape-wheel teeth. ■'«!» Only if there’s a jewel on the head of each 'I jiij-::: \ < '.'3H can the hammers resist wear many years on II I! I end. For lasting accuracy, jewels elsewhere 11| > i are here are Your jeweller’s knowledge is your safeguard The WATCHMAKERS ($) OF SWITZERLAND ; '' ’ I , Bouquet of beauty wnspr J LUX TOILET SOAP ,s A REAL S£ Aury soap . you ll love its R IML DELICATE perfume - K says ; Starring in Paramount’s ” IF “ red GARTERS” ' Colour by Technicolour a ■ ■ “Lux Toilet Soap’s gentle, creamy lather / is so right feir delicate skin” says Hollyf -» ** . 'Wyr —'"""T wood’s lovely singing-star. Follow her > advice, and discover what a difference its . z ” / -JHr **’*'' satin-smooth lather makes to your skin... how the delightful Spring Flower fragjJg ranc ? c ii n g s and clings. 5 out °f ** - jfl K : * every 10 film » * stars use * ■I IMB ' * LUX Toilet ? S SMii *•’ A ISV EK PRODUCT—blfawni, ,»■ LTi7> ll<z