Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20623, 12 August 1932, Page 1

SHIPPING. UNION STEAM SHIP COMPANY OF NEW ZEALAND, LTD. 168 Hereford street. 'Phone 33-500. Sailings (circumstances permitting.) FOR WELLINGTON— Passenger Train Maori—Mon., Wed.. Fri. 7.10 p.m. Rangatira—Tues., Thurs., Sat. 7.10 p.m. No second express Monday, Wednesday, Friday. WELLINGTON-PICTON SERVICE. Tamahine—Leaves Wellington: Mon.. Wed., Fri., 8 p.m. Leaves Picton: Tues,, Thurs., Sat., 2.30 p.m. FOR SYDNEY (with through booking to Melbourne and other Australian ports). Passengers in three classes. FROM WELLINGTON. Maunganui—Friday, August 12th, 3 p.m. Makura—Tuesday, August 23rd, 4 p.m. FROM AUCKLAND. Maunganui—Friday, August 26th,. 3 p Niagara—Tuesday, Septembor 6th. Inclusive Tours in Australia arranged. ™„ ISLANDS SERVICES. FOJ * SUVA (FIJI), NUKUALOFA, HAAPAI, VAVAU (TONGA), APIA (SAMOA). , From Auckland. Aorangi—From Auckland, August 23rd. Waipahi (cargo only)— September 3rd. FOR CANADA, UNITED STATES, ENGLAND (Via Suva. Hono:ulu, Victoria). Aorangi—From Auckland, August 23rd. ,;;'• Rarotonga, Tahiti, San Francisco.) ura—Fiom Wellington, Sept. 6th. I Sailings fortnightly thereafter. FOR WELLINGTON— Cargo at rail *erry steamer daily, 11 a.m. (Taking cargo for Patea.) _. , FOR AUCKLAND. Wmgatul—Tuesday, August 16th. o ,? OI L NA PIER AND GISBORNE. Poolta—Thursday, August 18th. | FOR NEW PLYMOUTH. Totara—Friday, August 12th, 9 a.m. FOR NELSON AND NEW PLYMOUTH. Upini—Wednesday, August 17th. FOE SYDNEY, VIA OAMARU, DUNEDIN tt ~ BLUFF. W aikouaiti—Monday, August 15th. FOR MELBOURNE, VIA BLUFF. Wamui—Wednesday, August 17th. Via Sydney. Melbourne, Adelaide, Fremantle, Colombo, Suez, Aden, Port Said, Naples, Toulon, GibraHar, and Plymouth. The Most Interesting of All Routes. Steamer. Tons. Noon. R.M.S. ORAMA 20,000 Autr. 20 R.M.S. OEONSAY 20,000 Sept. 17 R.M.S. ORMONDE* 15,000 Oct, 15 K.M.S. OTRANTO 20,000 Oct. S3 * Tourist Steamer, one class only. FARES. NEW ZEALAND TO LONDON. Ist Saloon—From £lO4 Single, £lB3 Return. 3rd Ckse—Fitm £39 Single, £7O Return. Tourist—From £4O Single, £72 Return. All fares subject to Exchange, which may be ascertained on enquiry. UNION S.S. CO. OF N.Z., LTD., OO 168 Hereford street. rUBNITUBB AND FUBNISHINGrS. FURNITURE. TEA Waggons, Kimu 14s 6d, Oak 19s 6d; Card Tables, 14s Cd. Hutchinson, White, Ltd. CIARPETS, Beautiful Colours and Designs, J £3 15s. Hutchinson, White, Ltd., Victoria square. SINGLE Wood Bedsteads and Non-sag Mattresses 32s 6d. Hutchinson, White, Ltd. OAK Bedroom Suite Complete, Latest Design, £l2 15a. Hutchinson, White, new; £7 IPs; Hutchinson, White, Ltd. id Piano, £IQ; a splendid V-» instrument. Hutchinson, White, Ltd., Auctioneers, Victoria square (opposite new statue). 4517 NO AS N U AS N O AS ! T M E N T. AT a time like the pretest, when | most business executives are exploring every avenue lor the stimulation of Bales and the reduction of overhead, the question of advertising receives more than usual attention. This is, perhaps, only natural, and rightly so, for thore is no avenue through which money can be wasted y more easily; similarly, there is no / more profitable field for investment, particularly in a time of business stress, than that offered by adver- < tisiug. Any keen business executive looking back through the files of New Zealand's leading newspapers cannot help being struck by the fact that most of the well-established, progressive firms of to-day are those who have been consistent advertisers. It is significant, also, that the progress of moat firms can be . traced by their advertising. Some firms, for instance, which held a big share of their particular business field twenty or thirty years ago, h~ve written the story of their decline in the advertising pages of the daily newspapers. Others, again, show their rise and ever-continuing expansion. It is an interesting study, for in no sphere do methods change quicker than in that of Advertising and no field offers greater opportunity for the building up of goodwill. Furthermore, it is a field no commercial institution oan afford to neglect. The people of Canterbury are, and have always been, used to their morning newspaper, and, as in CANTERBURY, as in ENGLAND, AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation and Coverage, arid is recognised as the ideal medium, both for National and Retail Advertising. THE MORNING NEWSPAPER is 'read by the men folk before leaving for business,' and is .read and REFERRED TO BY THE WOMEN FOLK SEVERAL TIMES DURING THE DAY. THE CHIEF BUYER IN EVERY HOME is the Housewife, and before leafing home to do ths family shopping the advertising pages are eagerly read in order to ascertain where to go and the best that is offering:, so as to make the purchases with the minimum amount of effort and time. A POWERFUL SALES PRODUCER. Covering the province of Cantersection of the community, particularly tho«e people with the maximum of purchasing power—a matter of the utmost imDortanoe to «]w tisprt, e»oeci&llv JUST NOW. "THE PRESS" is a home newsnaper, beirtr delivered risht into the homes, and it enables advertisers to reach all members of. tho family six days a week. •THE PRESS," CANTERBURY'S LEADING DAILY, in owned and controlled in Christohureh in ths interests of Canterbury people. Tt has the largest circuUtion-OERTTFTET) BY AUDITOR'S CERTIFICATE - covering City, suburbs, nnd r»»ntrv districts, of anv rtevFAnner i« o«.nt»rri"rv, and is a SFT.T,7N« MFnTTTM OF UNEQUALLED POWER. CARES and Worries of dally.life counter..acted by Harvey's Mineral Tamo. It ': mahM you f«»l tb* joy of being aliv*, Cook J and Bom, Chsmisto. —2