Page 18 Advertisements Column 1

Press, Volume LXVII, Issue 20214, 17 April 1931, Page 18

AUCTIONS. H. MATSON AND GO. ' "WHEN THINGS OET BACKTO NORMAL." Often when w» go about Among businesses Whero no forward step i» being taken we.are told that they are . waiting tilt things get back to normal.'' It would be Instructive if We could find out all the different thing* that are meant bjr "normal." There üßed to be a notion th*t normal meant "pre-war." People would ear they were not going to "launch ottt during the present uncertainly," and waited till the declaration of- peace. : would bring back to business the conditions of 1913. They" are, of oourse, still waiting. .Year •fter year followed the Armistice, and etui things refused .to get back to 'norntal. The uncertainties of the war years have for many firms been equalled by the uncertainties of the post-war years. Most people trith anjr sense of fact now Snow that the Conditions of 1913 will never return. Equally you will find men In 1081 waiting. till things get back to "normal," meaning 1925 or 1920 o» 1927. And the result Is just the same. The period of waiting grows longer and longer, opportunity after opportunity slips past, till finally, when* it is too late, the hesitant leader: decides that 1925 has as little chance of returning as 1913. There is no commoner and more paralysing form of bondage, to the past than this belief that somewhere in the .years that: have gone there is 4 normal to which business must return The truth is. of course, that , there Is no normal, because business, like every other form of human activity, is not an excursion followed by a' return to the status quo—lt is an inevitable and continual progress to new iand unknown conditions. Business Is not a lake which after the passing of the storm returns to be again the same 'fiat mirror between the same sheltering hills, it is a river which, bears the business man continually ' onwards, now fast, now slow, to cataracts And shallows, valleys, and level plains he has never seen before. / / The men who make progress in these days are those who ride the storm, not those who wait for the storm to subside., . There are new ahd better ways of serving the public to be found iin difficult times as well as easy,times. There is progress to be made whether the wind be with ua or against us. If there is such a thing as a normal it is not an average of past years only, x it is an average Of. the past and the the future is still unknown. For all we know, April, 1931. -.may be the most "normal" month in all our business lives, and it is urgent that we should make the best of it.

TM man who waifs till there are no uncertainties before ' he will show /enterprise -will find hi* voyage bound.'mid shallows *nd .'ftld ffllattiM. ' ThS time lor determining the normality of to-day" 8 circumstances la - a < hundred jreais bene*; the time lor action ia now. ■ftg. MS m m mm " && co. ««»Pirate * We tfegard all Suit p-teS /jte ,p«*#oftalfriends." . Being ' JFjiiaws* OijtßmUslon Agents, oar - !*BBS£I »h2 St«r» eftd?t i 8 *t *ll. Sjttba extended , in their iiltestets. U m3u*uUis fcofasa morila .the «;t»« lihd 6fcelisl«r It if jJLii C'k 1/ v ' /?v' *, *i k v uij T* \ «■ lr>, v' -v ' H. ifcMfiSOJf ±nd CO., ' Christ^troi'cii.' 1 :' 11ABD TIMES ANJO CfOIfHON BEN6K. fthoutfh the world is suffering from, a tridetyrsad stamp, every now And again iomeone gains attention by nuking an optiatlstio speech. Such speeches, when mada ■ nowons of standing in the commercial -KOimL -Utt' usually iound to edit# in nothing * than' eotiUnOn they ra* . tl»t r 4Msr*Mioa« do not last (ot ever; tint they ore not new, and that tbongh wa'iutriL tmctvc from thtfi one at presMt tritfcftec*. ttji »«rl& th«r .wfllsagrthr dona* ' r»L«b"sL% diseSvery, Hi tKSMftM ft >• wantd only rea son* wltMfetaMli we jwewHay todsfio^M|i>W' a <wttfd have said tcHjiSthinf-yerT »bai< W J*r Himself/ and «tHI and sail h»*e Veen faithful '» hi* g§ © sand 'ana refusing to look facts squarely ji the ftee. Nobody Dot a fool plla takes flnftd ■ &al recklessness, for- concmtteUl bravery. £BftL Ori.the other baodi tfeett to wswi for tAvjhwrWWtl# •«" 31$g»«*toa><*her troubliS/ and n a^ a?t (tm£ #h%rtei . «* ahd totalled purchasing. Ewn worst ldnd of ,«eononUe ,thi»p <(eea' not ' "NK<* - Uws*»£»rs \^ojiwdthd* wMtMrlnat'A*-'ikD& ki&te;.ltoß JM t«!*iwfau ttnt, ' ttritohkL tlwy * " ~ " mi' U w it* America fit < -ill* nillioM \mM to ''where It [irwiM io Oe advantojce M ot fb» eonmnnity. A rMent English stato- . ment revealed that there wqre hundreds of C ,'jnilUoni, rspreseatten. the savings 'of -the r '' > -Worms- and mUdl# .-olasses, locked op In t"> cfcfrnomlrts; in Thit. «mnv(, tvU'dkArtes of t&lt. IMrlng - ind ImmedUtely after tte war cainwpre the fashion, but (4-day nan 7, f "who stddy the influences aristae from the ■* »hb -and now of money are turning to the { ri&liikn Hut a natioa can. hat# Jon Bwh *<rten ,a«eh a <!odd thlni'VrttWe 1 r'aonefUag away lot i ramy day." It -Is *,i', dMSetUfr » say, of oonwe. where private ifc thrift abonld begin and fend, for everr Man as Id has an?, money »♦ Wfc I* s--1W time*, fi i to JfOfOVery and /progress. w