Page 11 Advertisements Column 1

Press, Volume LXVII, Issue 20197, 27 March 1931, Page 11

s in says Henry LefFmann, m.d., r»h.D., d.d.s/ Distinguished Dental and Medical Authority of Philadelphia, U.S.A. Br. LefFmann says: "i have made surface tension determinations of eight samples of toothpastes. One of these samples is Colgate's toothpaste. All samples were in original packages as furnished in the. open, market. "It is seen thai Colgate's exhibits the lowest turf ace tension. "Colgate's preparation, therefore, gets into the crevices between the teeth, washing put decaying food, etc. "The fact that denial authorities agree that a dentifrice, to be really effective, must thoroughly cleanse the teeth and gums, is evidenced by the statement of A. R. Schermerhotn, D.DS., who states in 'The Dental Cosmo? for, July, 1929 (page 690): *A dentifrice has only one function to perform and that is to clean teeth safely and well.' Low surface tension is conducive to this, while high surface tension works against it. "Colgate's stands in a class by itself, lowering the surface tension far more than any of the seven other samples. Four of the samples gave a surface tension not much below that of plain water, while the three other samples, were intermediate." x '•Sincerely, * C-pvENTAL authorities agreed* says Dr. Leffmann, "that a dentifrice, to be really effective, must thoroughly; cleanse the teeth and gums.'* N With that as the first consideration, Dr. Leffmann took eight samples of toothpaste now on the market. He tested them. He analysed them. And he then announced, without qualification, that "Colgate's stands? in a class by itself!" That is a tribute not to be taken lightly. For Dr. LefFmann is a leader in the medical and dental world—and a scientist whose reputation extends throughout the country. Hie finds that "Colgate's exhibits the lowest surface tension—that it therefore gets into the crevices between the teeth, washing out (decaying food particles." " All of these facts are well known to the dental profession. That is why they have been recommending Colgate's for the past 30 years. That is why more people use Colgate's to-day than any other toothpaste. 1 And why you, too, should choose this penetrating dentifrice, which reaches the hidden surfaces that sluggish toothpastes cannot keep, clean. •&LD., Jefferson Medical College) D.DJC, feantfhu/k «f Dental Surgery; Ph-D., Vigntr Free Inttiaitcj noted lecturer at hading universities and author of •usf scientific books. 1 SNp ' The price la important—fmtthe <g«aw»r«ot the price l ' has held Colgate leadership for 30 year*. Coleate-Palmolive-Peet Co. Ltd. (Dept. D ) Box 1393, G.P.0., Wellington. U'U PP Please send me sample of Colgate'# AV « Ribbon Cental Cream. I enclose Jd. to coyer cose of packing and postage. ADDRESSCOPYRIGHT 10-3631 rm, I .11. —rr r-T----p SPECIAL VALUES FOR AT THE FARMERS 3 Almninlnm SALTand PEPFBB MATTOt. Very neat lit appearnee aid suitable for any taVta. A Bargain at .. -MJk •Ingle 4** SkMft BUCKETS axe heavily ' enamelled inside and OBtsn with wooden band gtifH- . Beal value for • 2/10 With Cover 3/10 SCBBWDBF7BBB of Hardened T steel blade with polished handle. Flat chank— Beal Value at: 3d Friday shoppers should not fail to pay a visit to The Farmers' Baxdwa» and Crockery departttenta. Here they will find a tamdred and one useful articles for the home at prices that are SUM', to meet with their fnll approval. Bemetnber, du>P early and sacrare the of the bargains. OLASB CBUBT SETS, 4 pieces. A 1" "*- W . 1/10 Taney and DESSERT PXATBS. N«w decorations. British manufacture — |/ J ~ each . •mT& White Earthenware FUDDING BOWLS. 6in diameter—eacH jF*® English China QXJSB, SAUCERS and FLATES. Neat border 2,/$ SUPPBB SETS, neat floral design. Tray and 6 Plates—--4/3 XKEHHSB SETS, S3 pieces. Assorted coloured borders. British manufacture— ' . 35/fdos. GUPS and SAUCERS to S£" b T7' 3/* GLASS WAXES JUG and Six TUMBIiBBS to match 3/3 Sets of three CHINA CBEAM JUGS, neat Useful Set CABPENTEBS' BBAOES, Biutable for any job. strong and serviceable and neatly finished. Youmnatneed one at 2/8 A COLANDEB is a necessity in every kitchen. Covered in good quality enamel and will give tasting, service. Why bo without : one?— ' " ONLY TEAPOTS that are appropriate for Morning or Afternoon nse. Very neat in appearance and nicely finished— ABargainat .. Hardware and Crockery Departments

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