Page 16 Advertisements Column 3

Press, Volume LXV, Issue 19675, 19 July 1929, Page 16

Why Colgate's Cleans where Toothbrush Cannot reach! Ho* Colgate's deans where Tootkbrtuk cannot reach Greatly magnified picture of tiny tooth crevice. Note how ordinary sluggish toothpaste (having high 'surface-tension') fails to penetrate down where decay may start* This diagram shows how Colgate's active foam {having low "surface-tension"} penetrates deep down into the crevice, cleansing it completely where the tooth-brush cannot reach. In a dramatic way science now proves wSd millions of people know—that Colgate, cleans teeth better. A scientist recently made an imporfaa| **, periment with tooth-pastes. He measured their power to penetrale Sg thousands of tiny crevices which are foaa| in normal, healthy teeth and gums. He found that some dentifrices motif scrub the outer surfaces of the teeflt Others go partly down into the hrgq crevices. Then he diseorercd that 'Colgate's Xa* g higher penetrating power than any of fftj leading dentifrices on the market t<HkhL[This is the secret of Colgate's ability to clean —it gets down deep intoU*} hard-to-clean places where the tooth-brnfl|r cannot reach; where ordinary cio not go. Colgate's penetrating power is doe ttrtffe fact that it contains the world's greatof cleansing agent. When brushed, this cleansing agent v& stantly bursts into a sparkling, snow-white foam that surges over teeth and gums' This foam possesses a remarkable property (low which enables ft to go deep down into the tiny tooth crevkct where decay may start. There it dislodgef* clinging food particles and mucin, sweej* ing away_ these, impurities, jn^adetetggg In this foam iscarried* a fine chair po*&s —a polishing agent prescribed by dentist* , —which polishes they enamel niefc brilliantly. iThus Colgate's cleans anil hraqrHjflfcl purifies and refreshes the entire mo restoring natural Iqveliness.oi te%„ gums. .; If yen* Kave never-used | try it. Mail the coupon bdoi»j£-y1; generous ten-day supply. *; | SS-SATE s tf !£NTAI «EAf £%p' »«! s#? Copyrights COLGATE-PALMOLIVE-PEET 00.19; Box 1393, WELLINGTON. Gentlemen : Please send me 'frid toS&lifCfc gate's Ribbon Dental Cream* i^mdomMHF covet■postage_arta\ packing. ■ Namay.^^-^————■ i ■ —i »——<»—» WUtSJm

Mothers! Protect your children from eougha and colds this winter. Put a few drops of "XAZOL" on their bandkerchiefs everv raornics. Sixty dose* eosts only Is 6<L — 3