THAT DRASTIC CUT IX "SWIFT" PRICES.

Press, Volume L, Issue 14908, 23 February 1914, Page 6

THAT DRASTIC CUT IX "SWIFT" PRICES.

Our announcement, made for the first time last Friday, that during the remainder of the present month "Swift , bicycles of the higher grades would do sold at substantially reduced prices, has already created a very brisk demand, and there seems every prospect _ that the stocks at present in hand will be exhausted before the end of the month. We have reduced the "Royal Sunerbe Swift" models from £20 to £15. while the '-RoYal Club Swift" models arc reduced from £lo to £12 10s. As proviously stated, the principal reason for these "reductions is the fact that we are completely (sold out of the popular "Imperial Swift" models, and we do not caro to disappoint our customers. Every "Swift" rider is a "Swift" enthusiast, and we are quite prepared to debit our loss on the present transaction to advertising expenses. The stock we are offerinc is not old-fashioned or out of date. It is part of a particularly larpo shipment rw?ivrd only a few weoks ngn, and nil the bicycles—ladies', and men's roadsters, and the snocia! racing models —ar« of the very latest pattern. Particular attention is directed to tho latest "Swift" racer, finisher! in Royal "blue, with nlated rims ant! plated top-bar. "Swift" racers nave a magnificent reputation amongst speed men. and proof of their popularity is to ho found in the exceptionally big field fixnt facM the stnrtor I'or the Swift Cycling Club's Derby on Saturday. The equipment, of the road«tor models, including freo whool. steel mudffuanls, or.d two powerful rim brakes, is, like the machines; themselves, unoonalled for bonnty of desicn and unrivalled durability. Thir sale at reduced prices continuos for only six dav<; more, and prospective purchasers would m> well s'dvisod t-o make thoir pnrly. Adam". Ltd. Aponts for "Swift -, Cvrle«. Hitli street, Cbmtchureh. ?Mr TC. M. Adnms, llanager, Bicycle Dcparf-