Page 10 Advertisements Column 1

Press, Volume LXII, Issue 12591, 6 September 1906, Page 10

YOU will agree with ns tbat it would te a difficult matter to find a man or woman who g\» C«%«/ti«l dislikes the idea of westing a gold watch. \j\ duCvltll Many never expect to be able to afford one; * others again can easily afford it, but do not like w a H __i. ±f. to run the risk of losing such a valuable possesinivlvdl 10 aipn. If we oould only meet these people face to face and have a few minutes' talk with them, we TUstiarflit-f *«1 on/1 oouldquicklyshowthemaway.andaEatisfsctory I liOUgllllUl aUU way, too, out of the difficulty. Ths 14ct. goldfilled ease was the invention of a mechanical Diiniri/lont {Unti genius, one James Boss, in 18-53. He conceived rrUVIIiCIII 111 Cll the idea of a stiffened gold watch case; a case that would look like a solid gold case for a Of-isi WniTlPfl specified long term of years, would be actually dllll IT UlilCil* better than a solid gold com as s protection.to the movement, and would cost much less. His thought -as to replace the gold that was hidden i" — ~■"™■——■——■— —i ■ » wa ,y in the thickness of the case—the wasted t -m _————_—_■ —. . gold—by a cheaper, stronger metal, and thus I — preserve all the beauty of the solid gold case at I no sacrifice, but an actnal gain, of utility. These ' Hot. gold-filled watch cases are made of two 1 plates of solid 14ct. gold, with a plate of hard composition metal between them, thus making the surfaces that are exposed to wear of solid gold, and using a cheap metal to obtain stiffness and strength, thereby obtaining a ease whioh ' or —* practical purposes is equal to solid gold, _jffow_«wf|flssßK| at a cost of from one-third to one-half the cost I of a solid gold ease. Stewart Dawson & Co.'s KbSliTf*JMll'TdkiS ** years' guaranteed gold-filled watches sre not «MMMU»MUwisVyMw *° oonfoundei with the ordinary AmericanMaoin ft*l til Hi made gold-filled or rolled gold watches. In all 'TraSygjjgjgjfffiißp the easentiala ours are the equal ot solid gold. " Externally, there is no difference; the gold on the outside, the designs, tbe workmanship, and all the details of stnish are precisely the seme aa in a solid goin watch. Foil details, with Prices, will be sent on spplication. Watch Repairs of every description ■ . executed by expert tradesmen- . STEWART DAWSON & CO., «_s JEWELLERS, HIGH ST., CHRISTCHURCH. B wanl°. ur C 2170

—ANOTHER PAIR LIKE THESE — After a woman once wears a pair of Goody ear WeU Shoes, she invariably returns and asks for "ANOTHER PAIR LIKE THESE." What better endorsement could a shoe have ? The increasing demand for Gocdyear Welted Footwear is neither spasmodic nor temporary. Once a woman worn them she wants them again. fioodyear !■___ Footwear Is Popular Both for Men and Women, BECAUSE —The linings are smooth and durable. BECAUSE—The workmanship is the best. B EC A U S E—They soothe and comfort aching, weary feet. BECAUSE —They care for every tender spot, support firmly, and squeeze nowhere. "THAT'S WHY THEY ASK FOR ANOTHER PAIR." Popular Prioes • Women's, 16/6 ; Men's, 21/-. D. STOCK - The Goodyear Shoeman CITY BOOT PALACE Cr. COLOMBO & LICHFIELD STS. (Opp. Mason, Struthers & Co.)