THE B. P. IV’ Commercial Printing ! Department Is always at your service—Speciaiizirg in those bothersome little problems of Print ing which the average shop likes to sidestep GOOD PRINTING *■***• THE PESSIMIST SAYS <f THERE’S NO BUSINESS. '■ THE OPTIMIST GETS THE BUSINESS USUALLY AIDED PY SOME GOOD PRINTING * * * * 4 flip
| SCIENTIFIC _ I SALESMANSHIP
SOUND ADVERTISING. “There is no short-cue to ad’ ctising success .Advertising reqi es a steady appropriation, just uke merchandise or labour. You must pay your help for their services. The money you paid for their services last week will not pay them this week. They have produced again, and you must pay again. “One big advantage in advertising lies in its cumulative service. Tne money you spent last time adds to the value of the amount you spend next time. Unlike your employees, advertising already paid for continues its service to you in increased returns, in added demand and patronage for your wares or services.’ 1 PROTECTION AGAINST PROFITEERING, “There is no article, however small, which we require or use in our daily life which is not a subject. and will not become increasingly the subject, of advertisement.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/BOPT19251102.2.38.3
Bibliographic details
Bay of Plenty Times, Volume LIV, Issue 9024, 2 November 1925, Page 8
Word Count
190Page 8 Advertisements Column 3 Bay of Plenty Times, Volume LIV, Issue 9024, 2 November 1925, Page 8
Using This Item
NZME is the copyright owner for the Bay of Plenty Times. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons New Zealand BY-NC-SA licence . This newspaper is not available for commercial use without the consent of NZME. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in