Page 8 Advertisements Column 2

Bay of Plenty Times, Volume LIV, Issue 9024, 2 November 1925, Page 8

SOME QUERIES ANSWERED Q. : What effect will attitude of salespeople have on advertising? A. : Salesfolk can kill all tD cjood an advertisement can create. [ They must be “.sold'’ on the store and it* advertising or get out, Q. ; What percentage oi newspaper readers read store advertising with interest and persistency? A. . A recent survey of Indian apolls showed that not more that; 45 per cent of its womenfolk read departmental store advertisements with any degree of interest and persistency. Q. ; How may this percentage be increased ? A. : By making all advertising truthful' and more interesting. Q. ; Are comparative prices advantageous: What if any, is enjoyed by the store which does not use comparative prices, A.: (1) Comparative prices depend upon the circumstances. (2) Comparative prices are not advantageous and may prove harmful. (3) The advantages of comparative 1 prices are few. The store which does not' use them gains in prestige because it .does not advertise its mistakes; Q. : How may the non-use of comparative prices operate to the j improvement of copy 1 A,: Non-use of comparative prices should improve copy. o. ; What percentage of the cost of one’s advertising should logically be allotted to the preparation of copy ? • A. ; Ten per cent appears to be the recognised amount, while 15 per cent may be more economical. Q. : Is -.he advertising story or the manner of its presentation more important? A.: The story is the thing, which includes its presentation. Q. ; Conceding that merchandise and store service, are more important., how should a dearth of \ store news affect the amount of advertising? A.; A dearth of store news is bound to affect the amount of advertising. However no matter how scarce store news is, the store should continue to advertise—service, the institution, etc. Q. : To what extent should window displav and advertising co operate? A. : Fully. They are similar forces. Like the pictures in a book, both contribute to the telling of he story. THE effects of advertising depend largely on how well the advertiser can make people remember him and oio product. “To be remembered” is just as important a qualification of advertising as “to be believed ” And a great deal of advertising that seems passably ! good when one reads it is lacking ■in power to make readers remember. DRAPERS AND GROCERS COUNTER BOOKS COUNTER ROOKS We are now in a position to supply these at competitive prices. Don’t give your orders to Travellers. COME TO 178 VND KEEP YOUR MONEY IN THE TOWN

Advertisement Order Form. 16 words Is; 3 consecutivefinsertions 2p 6d—prepaid. AG EJ.t, Bay of Plenty Times, P.O. Box 11, lease insert the above »'n the “Bay of Pleutv Times’’ Number of Insertions Stamps Enclosed. ; it '.re