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FOR WOMEN MME. MOLOTOV

BELIEVES IN BEAUTY

RUSSIA'S BIG FASHION SHOW

Regarded for years as one of the most attractive women in Soviet official life, Mme. Poline Senyonovna Zhemctiuzhina, wife of the Soviet Foreign Minister, M. Molotov, was recently named one of the world's ten smartest women by directors of the French Congress of Fashion in Paris.

Like all the politically active Russian women, M. Molotov's wife uses her own name, never that of her husband. She is looked on as a "live wire" among Soviet commissars and was once head of the Soviet cosmetic industry, says an American writer.

Mme. Zhemchuzhina next worked with the Ministry of Food and today is head of the textile industry. She was born in Rostov 49 years ago.

While her husband was in San Francisco, Mme. Zhemchuzhina remained in Moscow to attend to her "knitting," which had to do with putting on one of the biggest fashion shows on earth. More than 1100 models from all parts of the Soviet Union were brought to Moscow. After a week of judging by ten men and 20 women, including Mme. Zhemchuzhina, 300 styles were selected as suitable for mass production to clothe Russia's men, women and children. All designs had to pass rigid tests of attractiveness, functionalism and practicability for mass manufacture. Mme. Zhemchuzhina also believes in beautifying the Russian women in beautiful surroundings. In Russia the cosmetic salons are called perfume shops and these have been designed by leading Soviet artists with the use of simple modern lines and much glass. To get ideas, Mme. Zhemchuzhina visited America in 1936 and went back to Russia to make beauty culture a going concern.

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Permanent link to this item

http://paperspast.natlib.govt.nz/newspapers/AS19450807.2.17

Bibliographic details

FOR WOMEN MME. MOLOTOV, Auckland Star, Volume LXXVI, Issue 185, 7 August 1945

Word Count
278

FOR WOMEN MME. MOLOTOV Auckland Star, Volume LXXVI, Issue 185, 7 August 1945

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