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FUTURE PLANNING

FOR FRUIT INDUSTRY

QUESTION OF CONTROLS

The opinion that fruitgrowers would never agree \xi a reversion to the former "go-as-y/qu-please" system of marketing by reason of the fact that they had all suffered under it was expressed by Mr. T. C. Brash, president of the New Zealand Fruitgrowers' Federation, Limited, when speaking at the Auckland provincial conference which opened yesterday. Mr. Brash believed that they would have to face planning of some sort.

Growers, he said, had to decide whether they desired to see the introduction of some better control over the marketing of their produce. Probably 90 per cent would say they desired to retain the scheme now in operation. It was evident that the whole community should share in any fluctuations of the market. Should there be no control over marketing growers would have to consider whether they would ask for a straight-out purchase price or a minimum guaranteed price. Need for Co-operation Mr. A. H Honeyfield, director of the Internal Marketing Department in Auckland, said he agreed with Mr. Brash that no growers desired to revert to the system of the survival of the fittest. "Co-operation is the heart, soul and sinew of your future industry," he said, in urging growers to co-operate so that the industry might .be better organised for future developments. There was a tendency on the part of the nonthinking grower not to co-operate without compulsion. If allowed to operate unchecked these producers would "white ant" and wreck the whole basis of others' endeavours to obtain a fair return for labour expended.

Dealing with export. Mr. Honeyfield said that at the end of the war attention would have to be directed towards reopening outlets and reestablishing overseas goodwill.

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Permanent link to this item

http://paperspast.natlib.govt.nz/newspapers/AS19450727.2.123

Bibliographic details

FUTURE PLANNING, Auckland Star, Volume LXXVI, Issue 176, 27 July 1945

Word Count
287

FUTURE PLANNING Auckland Star, Volume LXXVI, Issue 176, 27 July 1945

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