WOOL PUBLICITY.
MEETING IN MELBOURNE. The Australian Wool Board will receive delegates from New Zealand and South Africa next week in Melbourne to discuss matters of importance to the wool trade of the Empire, principally wool publicity. Though recent events have disproved the arguments that wool is losing its foremost position among raw materials for textile manufacture, publicity campaigns are still considered necessary. There is evidence on every side of a world-wide demand for wool, but there is still some fear of substitutes. Australia, New Zealand and South Africa have agreed to provide funds for wool publicity oversea. It is expected that the woollen manufacturers of the United Kingdom will co-operate also, and very soon a well-planned publicity campaign emanating from the combined resources of the wool trade of the Empire should be inaugurated. The first steps to launch a campaign of this nature will no doubt be taken at the forthcoming conference in Melbourne.
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https://paperspast.natlib.govt.nz/newspapers/AS19370105.2.44.10
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Auckland Star, Volume LXVIII, Issue 3, 5 January 1937, Page 4
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155WOOL PUBLICITY. Auckland Star, Volume LXVIII, Issue 3, 5 January 1937, Page 4
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