Page 16 Advertisements Column 1

Auckland Star, Volume LXI, Issue 217, 13 September 1930, Page 16 (Supplement)

The Rrst Section of Milne &Choyce^ keen °P ene( i conveys an impression of perfect taste and refinement WM* *? J The whole atmosphere is typical of the foundation of goodness upon which this business 9 * - has been built. You are most cordially invited to inspect the Mezzanine Floor, where , jl p & m gifts of unusual beauty may be seen in profusion. Dlß—The line Tweed-effect Straws that are so important in this season's ; /TN jfJ : s -*/H ■ I 1 'F-HIW CI, H l/\ "\ ,-' '^fillip Millinery for " grown-ups " are shown in extremely smart types for misses , ' S| JLj ■k- * M if '' A/ -1 v !'W' li | ? aged Bto 16 years. In attractive shades of Brown and Fawn— l 7/6 ii, // B ' if £ - M il el FTs ' imM il i Vl'!"''s Ws I Dl9 —This type is also in the fashionable Tweed Straw. A very soft, fine I: ; j I /Jl|| |T| I U; V j[f If ||! , AI H j| J I B>^i(%l quality, in a variety of mixtures, mostly Brown and Fawn colourings— 2s/6 j j | /Ip r|jfj| /I * H 111 -ill Im I $ l! f l&'f<Wi% ml ■ t' ■ 48k mr * r /-r,. . ii o Three-Piece Ensembles— mi&r ■ 'F 3 Knitwear for Spring IS Equally Smart Moderately Priced, yet Expressive \ in Art. Silk or Wool Tweed Effects — of the Very Latest Ideas K\ jflr k' 2 Distinctive blimmer- Weigilt A quaint Bolero effect is featured in H33 —A Frock of Tweed Knit is a most useful Ds4 —This charming Ensemble is interpreted in the very new d&LtiBBF Fpife WitVl thf- New 'Crinoline this Frock of Almond Green Satin-finish addition to the wardrobe at this season. In and beautiful shade of Midnight Blue Pleated and jacket, reiiS Willi LUC l>ieW . . ~ . w , „ , f . introducing a very smart use of deep folds, in beautiful quality Vγ ' T> • J "rr ■". ♦ X? U -» Mflanese, with collar and cuffs of Beige, em- light-weight sfovelty Wool Knit with facings Crepe Jhe tuckin blouse of SheH p . nk Georg 4 ette / II • , JBraiCl Irimming HaCll at ly'O broidered Voile. An unusual effect is attained of a plain shade to tone, and belted at the most becoming worn wit h the soft collar and bow outside the j rf ■ by the use of reversed material in the hip yoke natural waistline. In Brown, Orange, Crimson jacket— £B/19/6 One of the interesting innovations in Millinery Trimmings for the new season is this and the inset pleats— £s/19/6 - °* Navy— 2s/6 Dss—Wool Crepe , de Chine in a soft shade of Leaf Greenes fine Crinoline Braid. Above are three examples which show what unusual effects may , • . . - , w ,ir.. - chosen for this Jacket Suit. Beautifully cut and finished, the be achieved by introducing.it in the new drooping brim and off-the-face types. H32— This Frock of Knit Silk, with its ex- H34— This design in Tweed Wool Knit is j ump er being hand embroidered in Pastel-shaded Wools. The Beautiful quality Felt—new shallow crowns—the close-fitting line at the back—in fact, tremely smart long hip-line and flared skirt, distinguished by a most attractive arrangement jumper is sleeveless and the coat unlined, so that the Ensemble every essential feature of the new mode. In Saxe, Cherry, Navy, Nigger, Beige, Black, m&y be had j n N&yy with be j t> pi p ; ngs an rf fe ow of brightly-coloured stripes above the waist- will be very suitable for early Summer wear— £9/19/6 and White. , oTCherry, or in Beige with Cherry trimmings. line. The groundwork is an unusual Marie £>56—One of the latest feather-weight Tweeds in an attractive • The inset vest is of White Satin, one of the effect and here again the newest waistline is Daffodil and Beige mixture. The skirt is beautifully cut, with '.: '..'.. , /' - '.'■'- w ' ■ newest fabrics sponsored for blouse effects— featured. In Beaver/Nigger, Beige/Almond, deep pleats at side and novel pockets on hips. The coat is /$ v -Jik ■ 79/6 Beige/Navy, Lemon/Nieser 39/6 simply cut, with patch pockets. The jumper is of Crepe de Chine li ■. , X 4?&WK Deige/ixayy, i-emon/iNigger in a matching Daffodil shade, with pleated jabot and fitted band t'lft ■■ '*\ ■ over the top of the skirt—£7/319/6 ' J >— \ ■ T ; ' '> W An Entirely New Note \ 1 %//&/ '''' i\ ' Cl '- '' iml ■ The exclusive st y les displayed in the Footwear Section of M. & C-'s new \' '' ~. "' ~~^V Jk J /£ V" 1 '"V- ~< building are just delightful. At most reasonable prices—and, of course, in „ —«-..»-.%. Jmsk< " * : \ /' v on^y <^e P enc l a l :) l e Qualities —a very smart series of Shoes may be seen in "~ ~*" \ jimLW , vim. I * $ ' V.../ " U White Linen, White Kid, Leaf Green Kid, and many shades of Beaver tonings. t ; - are from the Famous House, of "Gage" . "b eatric f e L^<?^^v They are all of a very fine quality and are attractively priced at J7'6 «,,, h.»d m j«. w %££!£s££&& \--.^ tt '--■X A very soft light Straw that lends itself admirably to the drooping brims and softly-moulded crowns that are decreed by Europe, and consequently the last word and restrained use of trimming. In "LIDO"' , *^ s ****sSE£t^~j *hm mnnfTpient millinerv fashions. The above types are only examples from a wide collection. . Most attractive colour in correct Plaited Shoes for Summer. Brown, Beaver, White or Green Kid or A r ~, Q . lwi j i -^ insets of self material_in Brown/Fawn, Navy/White, Red/White, Green/White, In White with Red, Leaf Green with Patent Leather, trimmed with contrast- f' f omfor , ta . bl f e fforts.P orts . Mod f lth un ' Bhe, Black/White. Then there are Pastel shad.es of Pink, Yellow, Mauve, and Green, Beige, Fawn with Brown. Pump sole. ing colours. All sizes and half sizes- derky b / wiSTelf Sf wSch will complete, successfully Ensembles in the extremely smart Pastels of the new season. All sizes and half sizes_42/6 42/- ." '• ■ . ■ ':■.-. sizes and half sizes— 35 / m McCall Patterns I MTT JVR f«? CHOVCF LTD I Footease ™1 „ w«H „4. D.«. AJvi, e r and Ctting-ou. Service, .... .lwy. in «,«.t dam.nd ■.. llj \JI IV/ A \±J 12j l"' TOOieaSe this season of the year when Summer wardrobes are being planned. Another point worth . Do you realise how important real foot comfort is? remembering is that M. &C. actually fit these patterns before cutting the materia}. WhCTC ■ Quality ComUfieS WHk EcOflOfTlV V n ! e f S * he a ™ h is just ri . ght il is almost impossible to HEMSTITCHING nowcosts only 4d per yard, whether Swiss or plain style, and this; o. , A tl - SiSSE,i eervice is prompt and most satisfactory. otrCiGr " " ' " " . . x\\lCKl3.llCl on the Second Floor at Milne & Choyce's. I Over 48,000 Subscribers—and still Growing. Steadily, consistently throughout the last three years the GREAT "AUCKLAND STAR" A W '"• W. ¥ M has announced its circulation, quoting figures vouched for by two of the leading firms of accountants' in Auckland. J I iCJ JLli JLjI MmmA JL X >l \LJt> There is no guesswork here; the advertiser knows what he is buying. Knows, too, that he is buying in a newspaper whose progress , .. ".■ :.,.V' is proved beyond doubt or question by the circulation figures. For just as steadily as they have appeared they have increased. . Every six months has shown a great accretion to the figures, and that increase persists. * ♦•♦♦■' Why? Because the "Star" caters for its readers by its complete coverage of the news of the day, in city, province, Dominion '""., and abroad. It is the home newspaper of Auckland—it is read by practically the whole population. As an advertising medium —~-t = r^ZZZZZZZ:I—. ls without rival. USE IT ! I I • • " , ■ ■ ; h M|||| ' ' ' I ,^B^mmmmmmmmmmmU T!S Ponsanby, Publisher, at the Office of the Company^Shortlan^