CULT OF BEAUTY.

Auckland Star, Volume LXI, Issue LXI, 12 July 1930, Page 4 (Supplement)

CULT OF BEAUTY.

BLUE TINTED HAIR

CIRCULATION CURES WRINKLES

(By A PARIS BEAUTY SPECIALIST.)

Very plain heads are the general rule in Paris. All who are not fortunate enough to have natural wave 3 have permanent ones put in, so that only a water- wave is needed after the hair is washed. The marcel wave, as it was once called, is entirely a thing of thepast, for the hair must now fit closely to the head like a cap with just a suggestion of softness.

Since short hair came into fashion for women, hair has been parted on the left side or the right, brought down over one eye, and covering the ears, brought forward on either cheek. It has been parted in the middle and brought down straight to either ear, as in Leonardo Da Viuci's portraits. It has been combed right back from the brow, with the two sides cut straight so as to cover the ears. The back has the mesh reaching to the neckline, or cut from the nape of the neck to the crown of the head, like a man's. But always, the hair has been combed in a backward movement from the face, the ends rolled under or over, and a tiny curl left to show from under the hat. Now, to be quite up to date, the movement must be the exactopposite.

For White Heads. When the hair is an unusual colour, the head, readily lends itself to an eccentric style, for no matter how it is cut, the colour attracts attention. The mauve tint is a very fashionable one with white-haired women, but white hair done with the blue used in washing lingerie is just as pretty, and some women find it even more becoming. It should be used lightly, the rinsing water should be coloured first, then the hair gone over carefully witb cotton wool in the same way as ordinary dye is put on. If the head is immersed in the coloured water, the ends will become several shades darker than the roots.

This blue tinting is also very fashionable with very fair haired women, and goes beautifully with almost any coloured dress. , The "Louis Philippe" Coiffure. The Louis Philippe coiffure is the rage in Paris just now. There are many individual modifications of this hair-dress. For example, the parting may be from the forehead to 'the crown of the head on the left side, then forming an irregular line from the crown of the head to the right ear, or again, the parting may end on the left at the crown of the head, and begin again in the centre of the back. Only one thing is unalterable. There must be a parting at the back, and the hair must be combed towards the cheek boues. The wave may be irregular, or it may be set in straight lines, but it must be reasonably wide. What Physical Attraction Depends TJ£on. •<; Physical attraction depends upon the anatomy as a whole, the style of dress, and upon colours and perfumes. A psychologist once said that if some people could not attract attention any other way, they would wear red neckties. We are more tolerant to-dny in the use of cosmetics than for many a year previous. The boudoir cabinet vies in importance with the family medicine

chest. , It is no longer an act to be censored when a woman applies a- little harmless powder or a touch of rouge to her face to improve her appearance.

Nor are the powders, paints, and perfumes considered as harmful as they once were. As a matter of fact, most of the toilette accessories—powders, rouges, creams, etc.—are simple in composition, and seldom contain anything harmful to the skin or complexion. The danger lies in the failure of the user to remove the application before retiring, or before applying it again. With plenty of good cold cream, the user of these accessories need have no fear.

Whether, with Byron, we sing of the fatal gift of beauty, or with Aristotle, we consider it a gift of the gods, whether we puritanically condemn all accessories and artificial aids as becoming only those of the demi-monde, or whether we take the idea of the modern woman, that she is bound to make herself as attractive as possible, whatever our stand may be, the whole raison d'etre of dress, cosmetics, bobbed hair, or short rkirts, is for sex attraction — the biological reason for beauty. Wrinkles. The one great cure for wrinkles is agood circulation of pure blood to feed the impoverished skin from within, and plenty of cleansing and rubbing to help it from without, and, most of all, serene, steady nerves. There is no quick road to the loss of wrinkles. Everything that makes for health and happiness will help to eradicate the wrinkles that came from nervousness and the abuse of health. Try peace of mind for a wrinkle cure. It may sound cheap advice, but if you

went to a Parisian "beauty doctor," and paid him a large bill for a month's "repaire," peace of mind would be the first and .most important thing he'd order you to get. The Cheek Muscles. Do you know why a singer's face retains its youthful look long after other faces of the same age have begun to look old ? It is because the cheek muscles are so well developed that they do not sag, thus giving the face that nicely rounded contour so necessary to a youthful appearance. The muscles are developed not alone by singing, but the special exercises designed for that purpose. Do not be discouraged if you cannot sing. Here is a breathing exercise given me by a vocal teacher which will develop these muscles without your singing a single note:— "- Stand erect and breathe deeply. Hold the diaphragm firmly but without tension. Now expel the breath through the nose in little puffs. In other words, pant like a dog on a hot day, but with the mouth closed. 1 Raise the cheek muscles as though about to smile and send the breath into that large cavity on the back and on either side of the nose. You can practise this exercise anywhere, though, of course, it is better to have fresh air in the room if you do it indoors. Or you may practise it while walking, and the oftener you do it the sooner you will see results.