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ILLUSTRATED JOURNALISM.

DOMINION ACHIEVEMENTS. fJSTBW ZEALAND GRAPHIC SUBPBXSES THE WOSUUV Very many years ago the "New Zealand Graphic" waa established as an illustrated weekly. At that time it catered for a fresli field and -represeg&ed an entirely new colonial enterprise. There has been a 'remarkable advance in illustrating, processes eince that day, and the 'business acumen responsible for starting the'paper has not been slow .'to afford it every advantage that new discoveries and improvements represent. The Jesuit is that to-day .the "New Zealand Graphic and Weekly Mail" (the "N.Z. Mail" was incorporated some years ago) stands on a - pinnacle unapproached in Australasia, and unbeaten in any part of the world. Of moxe recent years old-established -weeklies have, been forced into illustration, 'but they have never succeeded in attaining the high water mark of excellence that the "Graphic" has achieved. It is the standard aimed at, but hardly attained. These statements may appear to the casual reader somewhat strongly phrased, but they are based upon the opinions of competent judges of illustrated periodicals, not only in this country, but also in every part of the world. It is, of course, the great Christmas and special editions that get farthest afield, and the quotation of a few of the unsolicited testimonials to their excellence that in hundreds are received at the office of the paper may be adduced in support of the assertions above. A prominent Canadian manufacturer writes have to thank you for the very handsome Christmas number of the ' New Zealand Graphic, , which reached mc early in December. I should have been only too pleased to reciprocate by Bending you our Christmas , but 1 hesitated to do so on account of the fact, that it would have looked co poor in comparison." That the 'beautiful illustrations have more than an ephemeral interest and value is shown by the letter of the curator of a big museum in Chicago, U.S.A.:—"There are a number of fine half-tone engravings in the issue that I have been very glad to place among any reference collections in the museum," he writes. Here is yet another testimonial from the United States, which could hardly be put in stronger language: "Your publications are surely works of great art, simply beautiful, and of such beautiful subjects so uncommon to our eyes » this country. The clear, perfect print our publishers seem to have not yet discovered, or at least do not give Uβ, even if they do know the secret, for I have never seen such perfect reproductions of Nature by our American publishers. I have just returned from the office of the president of one of our daily papers, and left him your Christmas "Graphic" to look at, and lie complimented same in the highest terms, and asked mc to permit him to retain same so he could read it." To turn to the English view, we may with advantage <ma!ke one or two extracts from the private letter of one of the leading newspaper editors in the Wesb of England. Writing of the number issued at the time of the American Fleet's visit to New Zealand, he says:— "It is a very fine production, and would not have been excelled here. ... I am particularly struck with the excellent way in which you etch and print your blocks." A .London publisher writes privately: "I have had a good look over the "New Zealand Graphic," and I must confess that the illustrations are simply splendid, and most of the views have created within mc a strong desire to see New Zealand. ,, A gentleman writes from Surreys "I consider the 'New Zealand Graphic , the best illustrated journal in the Empire." To pass from authoritative private views to the opinions of a few of the' various important English papers, who write eulogistically of the last Xmas number of the "Graphic" Brief extracts only can be given:— " British Empire Paper, Stationery, Printing Trade Journal " (a critical trade paper): "Every credit is due to the printers for the way in which this publication has been beautifully produced! Considering that all'the blocks have been made in the distant colony, it is a pleasure to us to record here the progress made by the crafts even at such a distance from the Mother Country. The literary contents are of a varied character and a high standard.". "Daily Chronicle": "Tie Christmas number of the TJ.Z. Graphic , is to hand. It costs 1/2, and if it were 2/1 it would still be a bargain. Some things in, the world of print are cheap and nasty; this is a foregone conclusion in the matter of exquisite taste, for we have seen the 'Graphic , of our kinsfolk before. . Always first-rate, it has on this occasion surpassed itself. « . It is a triumph of printing." "British Australasian?: "The Xmas number of the "N.Z. Graphic," is a very beautiful and interesting specimen of what Australasia can do in the way of picturesque publication. New Zealand has 60 many beauty spots to choose from that selection «is difficult, but the "Graphic , has chose:; well, and the reproduction is worthy of the subjects." "Daily Graphic": "A beautiful Xmas number coming to us from a distance is the *N.Z. Graphic* Some fine specimens of colour photography are presented as supplements." "Morning Post": 'The Xmas number of the 'New Zealand Graphic' is an attractive production. The pictures, after photographs, are finely printed and illustrate the life and scenery of Maoriland." "Evening Standard and St. James's Gazette": "Abounds in studies of New Zealand scenery and types, and very beautiful and interesting they are. We are glad to welcome this excellent number from beyond the seas." "Sheffield Daily Telegraph": "After seeing the Christmas number of the 'New Zealand Graphic , we can understand the enthusiasm of New Zealanders for their country. Much of this gorgeous publication is devoted to the pictorial presentation of the beauties and' richness of these fortunate isles. ... We congratulate our Antipodean contemporary on the very fine art work it has done in this number." Tfieso illustrations could be multiplied almost indefinitely, but sufficient has been done to nerve our purpose, which is to show that the reputation of the Christmas number of "The N,Z. Graphic and Weekly Mail" is world-wide, and no matter where it goes it is held in the same esteem as one of the most artistic and beautiful productions, not of any restricted spot, but of the world. It is a big reputation, and it has been laboriously earned by the maintenance of s very high, standard of excellence.

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ILLUSTRATED JOURNALISM. Auckland Star, Volume XL, Issue 80, 3 April 1909

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