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OUR FRIEND THE ENEMY.

The sun is the source of life and the friend of man; but upon occasion it may prove the fount of disfigurement and the enemy of comely women. It is easier and safer to prevent sunburn than to remove its effects and consequences. Mile. Helena Rubinstein, tireless in her enthusiasm, has discovered a new cream that is a positive protection against the sun. Golfers, motorists, and boc-key-players will rejoice in it. Novena Sunproof Creme is a prevention that is better than cure. is invisible in daylight. It gives the skin a delightful lustre and bloom, whilst absolutely protecting it against every destructive and disfiguring element in the eunrays. It does not matter how hot the day may be or how great and protracted the exposure, the woman armed with Novena Sunproof Creme can laugh in the face of the sun. She cannot freckle or tan.

Of all chemists, or direct from the Valaze Massage Institute, Brandonstreet, Wellington. Large jar, 3/6; small, 2/-. Post, 3d.

Write for Helena Rubinstein's new, interesting, and instructive booklet— "Beauty in the Making." It contains quite the latest ideas. Free with order, otherwise 3d. Branch representative: Mrs. Collins, City Queen.street,. Auckland,

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OUR FRIEND THE ENEMY. Auckland Star, Volume XL, Issue 63, 15 March 1909

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