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171 V * And perfect tho Briscoe is—if any motor car will ever be..--Perfect.mechanically, perfect in design, perfect in every performance. The Briscoe is a FRENCH car—a true foreign automobile., ...Designed by one of the foremost French builders, it ; fashion; distinctively head and shoulders* v r above the ordinary, everyday idea in motor cars at every point of style and construction, it stands out a , REAL jewel; you'll see nothing like it on the streets. It's a different type of automobile! Yet, please remember that this Briscoe is NOT a new car! „ It was begun way back in 1904-whori Beiijarain Briscoe first started designing and building motor cars. You'll remember that he, with David Buiek. founded the Buick Company; then he and J.-D. Maxwell organised the Maxwell-Briscoe Company raid began producing 20,000 a year. During all these years Mr Briscoe was thinking and planning—planning on something MEWSH, something decidedly DIFFERENT from the common run of American automobiles, something of the FOREIGN originality to be worked out under the supervision of skilled American experts. At last it came!" "Wde (Bar at an Mmerkan —is the result of-those 11 years of planning. It is, the culmination of an idea, the very essence of a determination to build a reasonably-priced motor car that should combine Yankee efficiency with the in appearance and the .mechanical precision in which foreign makers have always been far ahead—it is Benjamin Briscoe's MASTERPIECE of motor car construction! But SEE the Briscoe for yourself! Note this beautiful French-American car on the streets. See how pleasingly it stands out from ordinary cars. Note the unusual lines of the body—the single electric light in front—the wire wheels—the COMPLETENESS that's built in at every point. " Then let; us giva you a demonstration of the lir.i.,-j_3. Ride in it. Bed the throb of the cmoothest-r mining little,the world! Find out what it means to KNOW that you have oil the power you could vi:;h, all the refinements that are found only in much h...g;ier-j>rieed cars. Price complete, with E-.ectric Selfstarter and lights 4 : i/Wi c v .- <& f-t •-. *.-'* ■' 'Phone us. The demonstrc tion incurs no obligation whatever. worcbsxk": ori;iSTc::im=";n, Aud r.t AUCKLAND. . 'Phono ,483.

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Page 4 Advertisements Column 1, Akaroa Mail and Banks Peninsula Advertiser, Volume LXXV, Issue 3537, 18 April 1916

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Page 4 Advertisements Column 1 Akaroa Mail and Banks Peninsula Advertiser, Volume LXXV, Issue 3537, 18 April 1916