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The- "Timaru Herald," of January 8, has a leading article, entiled "Two Holiday Resorts," in which a com pariaon ia made-of the two towns at fcouiist resorts. The article io ques tion is merely a reply to some remarks made by ourselves on the tcantj nature of the advertising done by Akaroa. " Akaroa is such a quiet place that a good many people in South Canter bury racy not" have learned yet to regard it as a holiday resort rivalling Timaru. It is, however, a deservedly popular resort, and the " Mail " has been led to consider its attractiveness and popularity in comparison with those of Timaru and Hanmer. Our contemporary asserts that ' Hanmer has lost much of its patronage during the past few years,' and it goes on to Observe: 'Timaru appears to be Akaroa'3 most serious rival in tbe holiday traffic of Canterbury and the Bouth Island, and Timaru cannot boast anything nearly so attractive as our own surroundings. . The 'Mail' believes that 'Caroline Bay is most flirtainly its only attraction,' and tbat ' Timaru ia maae more attractive flimply because it has been advertised better than we have, and has much better communication facilities.' It is not really pertinent to draw comparisons between tbe languid lotus Oharms of Akaroa and the more brae {Qg qualities of our own resort. Their \ attractions are entirely different. But Timaru baa certainly an advantage in being midway between two cities on a main line of railway, and it hae cause to thank the energetic citizens, in eluding members of the Caroline Bay Association, who have done much to improve its natural attractions and to make them known. The Bay Associa tion will be able to do far more in these directions as soon as it receives a wider practical support from the general pubjic. When Akaroa does advertise its charms it does so with real enthusiasm. Timaru 'booming' ia irestrained' and modest compared with an inscription which the Akaroa Borough Council ha 3 placed on its official envelopes, declaring that ' to visit N6W Zealand without going to Akaroa ia like visiting Europe without seeing Paris.' And, disadvantageous as they generally are, there ia one feature of communications with the northern pleasure town which con tains a lesson for Bouth Canterbury.

On New Year's Day no fewer than 900 excursionists took advantage oi a special trip to Akaroa by tbe stearnei Wahino. This sea trip has a bad name with travellers who enjoy tbe 3ea mo3t when they are not subjected to its motion. The Wahine's pas sengers did not get ashore, with tbe assia&auce of a tender, until nearly one o,clock, and they bad to be aboard again' by half pa3t three. Yet for this brief taste of the delighfc3 of Akaroa 900 made the journey, It should surely follow tbafc the excursion trips to Timaru, which tbo Department Jβ so nervous of installing on a better basis, might become a very profitable venture once they bad been made as well known to the outside public as is tbo regular Hew Year's Day Akaroa steamer excursion to the people of Ohri&tchurch."

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Bibliographic details

AKAROA AND TIMARU., Akaroa Mail and Banks Peninsula Advertiser, Volume LXXII, Issue 4365, 20 January 1914

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AKAROA AND TIMARU. Akaroa Mail and Banks Peninsula Advertiser, Volume LXXII, Issue 4365, 20 January 1914

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