CHRISTMAS CARD.
SUCCESS OF MODERN RIVAL Post Office enterprise in giving special facilities for delivery of telegraphed Christmas and New Year greetings on attractive forms met with such extraordinary success as to suggest that the old-time favourite, the Christmas card, is encountering a modern rival typical of the quicker pace of life. Providing nine varieties of suitable greetings any one of which could be sent for 6d, the Post Office placed the resources of the telegraph system at the disposal of its customers,. who responded in the most encouraging way. The Christmas greetings handled totalled 278,827. and the New Year greetings under the same system with appropriate wording numbered 62,797, aking a grand total of 341,624. That this modern method of expressing goodwill just at the right moment is winning substantial public approval can be shown by the increasing traffic in the past six years. Greetings Year telegrams. 1931 75,799 1932 66,188 1933 '. 161,089 1934 ... 228,367 1935 272,525 1936 34L.624 The Christmas greetings telegrams show an increase compared with the previous year of 46,430, or 20 per cent, while the New Year greetings made proportionately an even more notable advance, the increased number being 22,669, an improvement on the previous year equal to 56 per cent.
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Bibliographic details
Ashburton Guardian, Volume 57, Issue 110, 19 February 1937, Page 7
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206CHRISTMAS CARD. Ashburton Guardian, Volume 57, Issue 110, 19 February 1937, Page 7
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