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H. A. LLOYD. SALE OF VALUABLE SUBURBAN SECTION. BULLOCK'S ARCADE. (By Kind Permission). i S-ATURDAY, MAY 24, 1919. I HAVE loceived instructions from the Executors in the I^tatooJ the ffite AVliiiata- Morrow, to Sell that Valuable Suburban Property, Mtuato : ■lOsht* C Sonn*.twofronta ?r . ffd l -.ontams 5 Awes ot some oi the besF land in Ashburton. tflan to view at my Office. - -. Sale at 2 p.m. ' H.T LLOYD, '' 6 263 / Axictionoer. ,

SVLF OF VALUABLE TOWN AKUh SiWIBANjECTIONS. ' BULLOCK'S ARCADE, uy ivind Permission. SATURDAY, idAY 2?',' 1919. the Whole of the '-HIBSsSSbS of:— ; ' LOT'l.—J-Acro, Tancred .Street E., -Waimarie " part Section 441 on which is erected a Dwelling of £ Rooms and Conveniences, Eloctnc. ' Light; H:P. Water Supply, Hot, ' and CoM Water, Concrete Paths ; : etc., at present let to a doodt LOT 2^-4-Acre Tancred Street,' being; Section No. 106, on-which is erect-; ed a two-storey Dwelling, contain-. ing 7 Rooms, with Butcher's Shop,;! Outbuildings, Stables, etc. Lately.; occupied by Mi- Crum. IX)T 3. i-A(M-e, McLean Street (near; Gas SVorks), being Section 29 on which is erect«l a Small 4-roomcd ■ ■ Cottage and Stable. „ iiOT 4—Contains 53 Aoi-es, adjacent to Jones's Rood and Tamatigi Home, and is divided into 4 Con-veniejit-fii&'^d Sections, avera'cmr;. 25 Acres. 8 Acre*, 8 Acres., and 11 Acres respectively. LOT 9 Situate River Terrace Road-, Tinwald, contains 5J -Acres, on .which is erected a House of 5 . Rooru'?■■and ■ Cbnyenienc&s, occupied by Mr -Treniam"LOT 10.—Contains SJ-Acres, sitaate River Terrace R-oad. LOT" 11 .■^—Contains s^-Acres, ■ situate , Itivevr Terrace Road fhas Two' Frontages), on which is Erec:ted a House of 7 Rooms and Conveni-. ences, now occupied by Mr L., Sutherland. On this Section are the usual Outbuildings, Stables,: etc. , : LOT 12 .--Contains 4|-Acres, sitnate; . -River Terraoe Road, Tinwald (lias ■ Two Frontages). LOT I3.rn-C>intains 3 : Acres,, situate; RivfT Twrraoe Rond, Tinwald. IX)T 14.—Contflirjs 21 Acres River .Flat., adjoining River Terrace, Road. n ; , ': LOT 15.—Contains 24 Acres % Ro6ri<? 22Pol^=.* situate River Fln.t, p-d": joinin<z Tinner Terracre Road. On this Section is erected Fpllmo-nfr^ry ' Huildincs. now occupied by Mr Jas. Gudsett. , . ■ ■

At the'same tiiw. I well Sell in the above-' Estate:— ■ : Vertical Kncin© nnd Boiler. i ,-, ' Mineme; Machine, j Saw Bc»nch. ; Grindstone. Shafting. ! Pulleys, etc. Plan if* view and further yraTtjenlars at my Office, Sale at 2 p.m. H. A. LLOYD, 5 335 . Auctioneer. ADVERTISING. SUPREMACY OF THE NEWSPAPERS. "Five minutes after, word bad come that-'an armistice had been signed'the American., people were advertising. They were advertising their joy and their faith in the future. I believe the spontaneous ■• Outburst- of the -American people reflects the attitude, of Ameri- , can business toward, the future.'.' , This; was the answer .given by Thos. H: Moore, associate director. of the. Bureau of Advertising, American 'Newspaper' Publishers' -Association (says a. New York paper), when asked, lor Ins views as "io the immediate, .future for newspaper'advertising. Continuing, he . said:-1-^ ■ : ; i . "The newspaper will be the impor-tant-medium 'for the • expression of; advertising thought because the war has further emphasised its dominating position. Everyone- will admit the suprem- , acy of the newspaper 1 as a medium for • the local advertiser. There is nothing -„ that,will, so- completely .reach ..fche,.peoJ pie; there' is: nothing that will carry .the "advertising, message of the, storer keeper at such a small' cost arid with such immediate and such large returns! I can, incidentally, illustrate the relative cost of a newspaper advertising message by quoting an advertiser who <was figuring which would cost tho less —to place a sample of his goods m 4jX),000 homes in a large city, or to use advertising space in the news- - papers .of that city. He found that the money it would take to place one sample in each house would send 27 pages , of newspaper advertising to these same houses. The argument in favour of newspaper adrertising rests on facts. ' The basic fact 5s tKat everyone, every-' where/' every day, reads a daily newsraper. They not 0n1y... read it, but refer to itV;<*«. & fioHfitaht reference ■ ■ book. Indeed;"the Wt year has demonstrated that people ftteoltiteiywiir not do without newspapers. .Newspaper prices have been donWe# and tripled ; sizes liave been cat B®wn f and pverr effort iaado to -"keep.down circulation" of a serious* paper aSiortagc. Yet,/in ttwst jflfl*»m^eßi ne<r«r«M>e-r •«» terse? tf«H *?*? before." '

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Page 8 Advertisements Column 1, Ashburton Guardian, Volume XXXIX, Issue 9609, 14 May 1919

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Page 8 Advertisements Column 1 Ashburton Guardian, Volume XXXIX, Issue 9609, 14 May 1919

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