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Any firm which, sets out to beat Gough's at the price-cutting game has got to have a. big heart and a big stock. We have a long memory, and we're not going to forget. You don't forget. You remember how we took Ashburton by .storm. We made boot prices so tiny, in isome cases, that you wondered where the profits came in. Perhaps there were none. We- got your goodwill. We are determined to keep it. We are the original-price-cutters. We have a wholesome pride in-our-standing'as the biggest-value boot firm in this town. It's a pride that is going to last. - - -

. No cunning sale, no juggling with staffs, is going to rob tis of our hardwon premier place. What we have in store, for any firm which makes use of jour name "Gough and Son" in their, advertisement, who take the loan of our adopted phrase of "Price-Cutters" —well, our day-to-day price-cutting will tell all about that.'

We place the whole of our past advertisements,.at the disposal of the opposition. Sorry we'll be too busy to write any new ones specially for them. But Gough's take the palm for pricecutting always.. This "Challenge Sal©" will prove it. Buy while the battle rages. Sale starts 10 o'clock Satur-: day next. 4

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Bibliographic details

CUNNING MOVE COUNTERED, Ashburton Guardian, Volume XXXIX, Issue 9599, 2 May 1919

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CUNNING MOVE COUNTERED Ashburton Guardian, Volume XXXIX, Issue 9599, 2 May 1919

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