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Think bade a few weeks to thoseopening windows of Gough's. "PriceCutters" was the word writ large. there. And we'made the name mean what it ought to mean. It- was price-cutting with a, vengeance. "Price Cutters" was our name, and we acted up to it. The opposition has borrowed the name—borrowed lots of the ideasthat made Gough's the centre of Asliburton's boot-buying at bedrock prices. Imitation may be the sincerest .form of flattery. But when Gough's are tackled on a price-cutting proposition, imitation is going to prove costly. It's, up to us. The Challenge is thrown out by the Opposition. It is accepted. A. Price War is opening. We were first in, and drew first blood. We're going on cutting till the other fellow has had enough of it. It's all good, for the Ashburton people. They're going to get Boots and Shoes at Prices we can't really afford, perhaps, but that is thepeople's gain. ■

Read Gon<>;h and Son's advertisement from day to day. There's "going to be something doing. - Our great "Challenge" Sale starts, at 10 o'clock, Saturday next, at .Tancred Street, in the Old Zeaiandia,Boot Store. Tn the meantime we're setting ready. ' gir

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Bibliographic details

PRICE CUTTERS TAKE UP A CHALLENGE., Ashburton Guardian, Volume XXXIX, Issue 9599, 1 May 1919

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PRICE CUTTERS TAKE UP A CHALLENGE. Ashburton Guardian, Volume XXXIX, Issue 9599, 1 May 1919

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